iPhone to EyePhone: The Next Gaming Frontier?

Mind Pirate CEO sees games driving wearable device space, says privacy issues just a "speed bump" for Google Glass

In 2007, Apple launched the very first iPhone and kicked off a massive shift in the consumer technology and game industries. Getting in on the ground floor and being an early success in mobile created a number of our industry's most prominent developers, publishers, and solution-based companies. This year, Google began limited testing of its Google Glass wearable mobile device. One new startup, Mind Pirate, Inc., believes that Google Glass is the herald of the next big shift in consumer technology. The company is preparing to deliver new game experiences on current mobile devices and future wearable technology, after closing a $2.5 million seed round led by Bessemer Venture Partners (BVP) and Signia Venture Partners (SVP)

GamesIndustry International spoke with Mind Pirate chief executive officer Shawn Hardin about his plan for this upcoming market space.

"We believe that within the next five years, what we are calling 'eyephones' will replace iPhones," Hardin told us. "We have a strongly held point of view that as the form factor, device capability, lightweight design of these devices move through very quick and iterative cycles, we think they're going to become broadly appealing and deliver value in many use cases. We think the entertainment and game area is likely to be the first major breakout space."


CEO Shawn Hardin believes in the promise of wearable tech.

"In that regard, we think Google Glass is a very important project. We've already been working with the emulator. We also think it's an important point along a curve and there are going to be many other devices. I've seen quite a few of them myself. There's going to be a lot of competition in that space and I think that's going to drive rapid development around the style, look, feel, and capabilities of these devices."

Hardin cites data by Juniper Research that estimates a wearable technology market size of $5.2 billion by 2017, up from $82 million in 2012. He said that it's Mind Pirate's "core focus" to be a significant part of the gaming niche in that space, which is estimated at around 25 percent of that $5.2 billion. The market is in its infancy at the moment, and we asked how difficult it was to build a company around early tech. Hardin explained that while wearable is a large part of Mind Pirate, the company is also looking towards current mobile devices.

"That's the opportunity and the challenge of being at this phase of market development. Our belief is we're catching the market growth of an early trend that's going to be game-changing," he said. "The thing we're able to work on right now is the significant power of modern, late-model mobile devices and the degree to which they are completely under-utilized. We were shocked to see that over 90 percent of the game developers for the top iOS and Android games as of June are only designing for the touch-screen sensor. That's on devices that have a dozen or more sensing capabilities. There's a big opportunity in a larger addressable market to go out and design new experiences that really take advantage of what is most unique about these mobile devices."

Hardin notes that smartphones have an array of sensors that can record location, orientation, inclination, proximity, sound, and video. He calls these capabilities "essential technologies" for the wearable space, where devices will no longer have touch screens.

As part of its gaming drive, Mind Pirate has acquired Amazing Ants developer Twyngo. The game had 2 million installs in its first 11 days on the market, and Hardin feels confident in the team's ability to deliver new gaming experiences. The team is working on Mind Pirate's first game for Android and iOS devices, coming this fall.

"Under the hood they had some really interesting technology they were playing with," he said. "They had an interesting reinvention of the physics puzzle genre. It was family friendly and running pretty consistently at 60fps early on. They're very high-end, elite developers and that's really what you need for the work we're looking at here."

"Users are willing to change a lot about their routines and prior behavior if there's a sufficiently clear exchange of value"

Mind Pirate is also working on its proprietary Callisto Engine for mobile and wearable devices, built to leverage those extra mobile sensors Hardin mentioned before. The engine is being used internally and with a small, curated list of third-party developers this year. Next year, Mind Pirate plans to open the engine up to other developers after the kinks have been worked out. Hardin said the developer reaction to Callisto has been "very positive" so far.

Since the beginning of Google Glass testing, some have expressed privacy concerns about the device. Google Glass is wearable and can take photos and video, allowing users to record conversations and take pictures without others knowing. Recently, a fourth of July arrest in New Jersey was captured on Google Glass without those involved knowing it was happening. The actions have led others to laud and decry the device. The user who filmed the fight and arrest, filmmaker Chris Barrett, told VentureBeat that Glass is "a huge step in citizen journalism." That has not stopped the House Bipartisan Privacy Caucus from asking questions about Glass's possible violations of citizen privacy, according to a report by the Washington Post.

Hardin believes all these issues surrounding Google Glass will be worked out, calling them a "speed bump" on the way to progress.

"I think it is a speed bump, I think it's definitely something that needs to be worked out a number of ways," Hardin told us. "Not just from a technology perspective, but from a user comfort perspective. I don't think it's a big wall that's going to stop the flow of what's happening here. We've seen this so many times in the evolution of the internet and connected computing space; users are willing to change a lot about their routines and prior behavior if there's a sufficiently clear exchange of value."

"Wearable technology is allowing amazing new things, most notably in the fitness area today. Biohacking and quantifiable data help optimize our wellness. That's an interesting space. It's about clearly communicating and putting users in control of the information they choose to share, or other privacy issues, but I think it'll all get ironed out in the next year or two."

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Latest comments (6)

Tim Carter Designer - Writer - Producer 6 years ago
I wish the tech people would just give us stable tools. Stable tools in which you could implement basics without needing a programmer.

Do you know that to set up a third person camera in UDK you STILL need to write code! Why is that so for such a basic feature?

Your first job as a tech person is to make tools that support and serve the real creatives to such an extent that you aren't needed anymore! (That's a scarey thought, isn't it? Making technology that is serving and supporting instead of waving your tech penises in everyone's face.)

Edited 4 times. Last edit by Tim Carter on 11th July 2013 5:07pm

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Kevin Patterson musician 6 years ago
Why not make a cheaper set of glasses that connects to a flagship cell phone via wifi direct or bluetooth?
I would rather have a extension of my phone than a lesser powered all in one.
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Darren Adams Managing Director, ChaosTrend6 years ago
Your first job as a tech person is to make tools that support and serve the real creatives to such an extent that you aren't needed anymore! (That's a scarey thought, isn't it? Making technology that is serving and supporting instead of waving your tech penises in everyone's face.)

I have to pull you up on this because almost every post you write is a torrent of hatred towards programmers or anyone who isn't a designer; what is your problem?

Do you feel inadequate because the people you are slagging off are intelligent resourceful thinkers? Or is it because you see them as some sort of facilitators to 'real creatives' and therefore shouldn't be any part of the games industry? Regardless of the reasons you have decided to wage war on tech people, I can make the relatively safe assumption that you are an asshole.

Bottom line is you will never be respected in the games industry with a shitty attitude like that. The games industry is great because it allows artists to work along side programmers, sharing ideas and helping each other make great games. One of my lead coders is an excellent programmer, accomplished painter, great 3D modeller and has written his own 3d modelling software. But apparently in your twisted world this person has no place.

We don't need people with your draconian views in the the games industry. We are all about cooperation between the science and the arts, not about driving a wedge between the two.

Edited 2 times. Last edit by Darren Adams on 11th July 2013 6:31pm

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Show all comments (6)
Paul Johnson Managing Director / Lead code monkey, Rubicon Development6 years ago
Yep. Anyone can learn to program. A lot of us old boys are self taught, back before there was a www so it's definitely doable.

Stop moaning that we're not doing the job you want us to do, because that's not the job we're meant to do. Learn how to do it yourself and make your own ace tools.
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Nuttachai Tipprasert Programmer 6 years ago
Do you know that to set up a third person camera in UDK you STILL need to write code! Why is that so for such a basic feature?
If you believed that it was that easy, why didn't you try and make one by yourself?

And, to be frank, if your project was based on Gears of War code base, you don't need to write any single line of codes for controlling camera. I'm sorry to say this, but seem like you don't know anything about what you were saying. I know this because I made a project using UDK before.

You know why we, programmer, are needed? Because there's no such thing as 'Generic Problem Solver'. If you want to create something based off other people inventions (aka. modding), yes, we are not needed. But if you really want to implement your own unique idea, who else going to implement the tools that specificity just for YOU if it not programmer?
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Curt Sampson Sofware Developer 6 years ago
David Brin's novel Kil'n People has some very interesting takes on how privacy might change when everybody has a multitude of cameras going 24x7, storing everything that goes on in public places.

As for the programming, one of the harder but most satisfying parts of the job is to learn (to some degree at least) the job of the "customer," the guy who uses our software. Too many programmers don't feel they need to do this; it's even sadder that too many on the other side feel that they don't need to learn their own jobs well enough to figure out what parts can be helped by software.
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