EA's Andy Tomkins has been promoted to marketing director for the Northern region at the publisher, taking over from the outgoing Stuart Lang.
Tomkins will report to Keith Ramsdale, Northern region general manager. His duties will cover the UK and Ireland, the Nordic countries, Russia, Czech, Hungary, Slovakia and Poland.
"I'm delighted to welcome Andy to the UK following his successful time working for our central European team," said Ramsdale. "Andy brings a wealth of experience and knowledge and he'll play a vital role for us as we move into the next generation of gaming."
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