PlayHaven acquires for undisclosed sum

Monetisation firm expands data acquisition capabilities with new technology

The game monetisation company PlayHaven has acquired the data-capture start-up

With's team and technology, PlayHaven will be able to capture advanced real-time data with greater speed, reducing the time necessary to take action based on the behaviour of its clients' players.

" built a truly innovative technology and we see this as a huge step forward in our mission to help developers solve the challenges unique to mobile gaming," said PlayHaven CEO Andy Yang in a statement.

"We both believe that real-time data analysis - particularly in the fast-changing environment of mobile - is the foundation for lifetime value maximisation, and look forward to helping developers capture all of their opportunities."

PlayHaven raised $8 million in funding last November. Since then, it has hired former executives from Rovio and Google in key positions.

Related stories

What can games developers learn from a social casino firm?

KamaGames CEO Andrey Kuznetsov offers advice on how to increase revenues and keep your players hungry for more

By James Batchelor

Google doubles down on mobile games with new store Google Play Instant

New store aimed at improving discoverability lets users play games without downloading them first

By Haydn Taylor

Latest comments

Sign in to contribute

Need an account? Register now.