GungHo CEO is taking on Nintendo

Puzzle & Dragons' Q1 sales at $3.4 million a day

The CEO and president of GungHo has stated his intention to overtake Nintendo's game sales before he stands down from his role.

"I want to top Nintendo's sales by the time I retire," Kazuki Morishita told Bloomberg BusinessWeek.

A big goal, but GungHo Online Entertainment's mobile title Puzzle & Dragons is currently the number one grossing app in the world on iOS and Android platform. Between release and May 18 it was downloaded 14 million times and earned first-quarter sales of $3.4 million a day.

The Japanese company is also currently developing the game for the Nintendo 3DS.

"We are targeting children in a bid to increase lifetime customers," explained Morishita.

"We want to sell at least 1 million units just like any other titles we target."

Recently Morishita offered advice to the Japanese gaming industry, and suggested it was in a dark place.

"I think Japanese developers need to go back to basics about why they make games in the first place, which is to make good games. At GungHo, that's what we do."

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Latest comments (5)

Edward Buffery Head of LQA (UK), Testronic6 years ago
Aww, poor Nintendo
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Greg Wilcox Creator, Destroy All Fanboys! 6 years ago
If GungHo wants to "top Nintendo's sales", they should get the game to as many consoles as possible. Get a Wii U version running through the eShop, get it on PC, PSN and XBLA and if the game is as good as it's supposed to be, they'll get massive sales on those platforms as well. Hopefully.

I don't think Nintendo is too worried though...
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Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.6 years ago
I believe Morishita was somewhat joking when he said that.

He also said, "I want to make people think whatever GungHo does is fun like they do at Nintendo. I respect Nintendo.
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Greg Wilcox Creator, Destroy All Fanboys! 6 years ago
Oh, I figured he was joking around a bit... but $3.4 million a day is admirable enough that I bet we see some sort of Pokemon & Dragons hybrid thing popping out online from GameFreak at some point. That and yeah, I really want to see how this does on other platforms... =^)
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Christopher Bowen Editor in Chief, Gaming Bus6 years ago
My only concern is that this has "BUBBLE" written all over it.
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