Molyneux reveals "life-changing" prize to Curiosity winner

Tap the story to find out what's inside

The destroyer of the final cubelet in 22 Cans' widely publicised Curiosty - What's Inside The Cube? experiment has won the right to act as god in the studio's next project, Godus, taking a cut of all money spent in the game in the process.

A video describing the prize was unlocked by Bryan Henderson, who tapped the final cubelet in Peter Molyneux's first project since leaving Microsoft to form 22 Cans last year. In the 150 days that Curiosity was live, more than 4 million people tapped 25 billion cubelets, all in an effort to reveal the supposedly "life-changing" secret at its centre.

"We have been absolutely blown away by how the world has embraced this experiment. And that's exactly what it was: an experiment," said Molyneux in the video.

"I said - and I'm known for these things - I said there's something amazing inside, something life-changing inside. Well, this is what this video is about... How can anything be worth all of that effort?"

And yet Molyneux may well have delivered on one of his famously high-minded promises: Bryan Henderson has won the right to play the ultimate deity in 22 Cans forthcoming god game, Godus, deciding the its moral code and the rules by which it is played. In addition, every time a player spends money in Godus, Henderson will receive, "a small piece of that pie."

"That, by any definition of the words, is life-changing," Molyneux added. "You will have fame, you will have fortune, and you will have the power to introduce morals into a game.

"I hope that you'll find that this is worth the sore fingers you may have gained through tapping, and I hope the world agrees with me that it is a worthy prize."

Project Godus was partially funded by a Kickstarter campaign last year, but it was far from a runaway success. The game still hadn't reached its £450,000 target with just 50 hours on the clock, though a burst of interest in the final days ultimately pushed it to £526,563.

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Latest comments (11)

James Prendergast Process Specialist 8 years ago
Amazing. A simply unique prize. Well done to 22 cans for actually delivering on that promise - as impossible and lofty as it sounded when it was announced. Also, the amount of data that has come out of "Curiosity" must be quite substantial from social aspects of gaming to psychological profiling of the microtransaction and microdetraction models.
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Antony Johnston Writer & Narrative Designer 8 years ago
Bravo, guys. Nicely done.
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Brian Smith Artist 8 years ago
Sounds like a decent reward for the cube winner but can it really be described as 'life changing'. Sure, it has the potential to be but that all depends on level of success for Godus I suppose. Here's hoping for the winners sake it's a winner too.

I wonder whether the winner was a longterm tapper or someone who just logged on at the end and got lucky. My gut feel was that the winner would be someone who just got lucky in the last hours. There must have been busloads watching for the end... I was.
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Show all comments (11)
Anthony Gowland Director, Ant Workshop8 years ago
"Do some design work for us in return for a revenue split". How many people on this site live this remarkable life changing experience every day?
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James Prendergast Process Specialist 8 years ago
@ Anthony. I'm more realistic in the expectations of the person:

22 cans: We give you three choices, do you want to do A, B or C?
Bryan: I choose C.
etc. etc.

It's unlikely Bryan will be doing any heavy lifting, just providing some controlled feedback.
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Greg Knight Freelance Developer 8 years ago
Let's hope he doesn't have to sign anything to work on Godus...

1] Hours 9 to 5 but expected to work extra hours as the project dictates.
2] You are not to work for anyone else whilst contracted to 22 Cans.
3] All work produced whilst in contract belongs to 22 Cans.

etc etc
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Colin Payne game designer; artist 8 years ago
Didn't the video reveal make reference to "Until the end of your reign"?

Won't Godus be a game about being a god?

Will Godus be a game in which players get to compete for control of the game, and define the rules?

Will Bryan Henderson just be the first guy at the top?

I don't know, but that could be cool.
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Paul Jace Merchandiser 8 years ago
That really is a unique prize.
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Dan Howdle Head of Content, Existent8 years ago
I like my news more ironic than this. Can I get some irony please, Matt? Like, this guy Henderson; what if he were already a videogame deity of some kind? Like that guy in the states who won the lottery twice.
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Bruce Everiss Marketing Consultant 8 years ago
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