First PS4 pre-order pages appear - guide price 399

EB Games, ShopTo and GAME get in gear early for Holiday 2013 release

Pre-order pages for PlayStation 4 have already started appearing - just moments after the end of the Sony conference announcing the device in New York.

Both online retailer ShopTo and UK high-street chain GAME have opened reservations for the new console, which is due to hit shelves in Holiday 2013. GAME has offered no price guidance as yet, opting for a 20 deposit, but ShopTo has opted for a price of 399.85, although it should be noted that this figure is an "11 per cent discount" from a full price of 449.99.

US retailer EB Games has also added the PS4 to order systems, offering reservations at $50 a piece. Super-retailer Amazon has a page with PS4 details and an option for email alerts when it becomes available, but no price.

No particular model options are offered by either site, nor has any specific street date.

Latest comments (12)

Paul Jace Merchandiser 5 years ago
So if I did my exchange rate conversion correctly on google, a $449.99 Euro price equals $597.39 in US dollars. I really hope thats not the launch price. Hopefully the currency converter was broke when I used it.
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This would put the Australian price around 700 which is close to what the ps3 launched for... way too much.
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Jason Sartor Copy editor/Videographer, Florida Today5 years ago
If the price point for the PS4 is close the launch price point of the PS3 it will suffer greatly, maybe even more so than the PS3. With Wi iU already in the market a year and knowing that some of the early PS4 games - Diablo III and Watch Dogs - also will be available on the PS3 the reason to get on board early for the PS4 will be diminished.
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Peter Dwyer Games Designer/Developer 5 years ago
Given Sony are targeting below 300 pounds. It would seem like a money grab on retails end. However, having said that I would be amazed if a console with 8gb DDR5 cost 300 and not 500.
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Andrew Watson Tools Programmer 5 years ago
Those are british pounds, not euros. 449.99 = $757.98, according to google's currency converter.

Edited 1 times. Last edit by Andrew Watson on 21st February 2013 10:26am

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Dave Herod Senior Programmer, Codemasters5 years ago
Also Paul, don't bother doing a currency conversion, because the pricing is never that simple. Usually you'll find if something costs $300 in the US it won't be far off 300 in the UK, since we get ripped off for everything. Our prices also include VAT (sales tax) which I believe varies from state to state in the US and usually not included in advertised prices (?), but our VAT is ridiculously high at 20%. Australia have it even worse.
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John Bye Lead Designer, Future Games of London5 years ago
Sony haven't announced a price yet, which is why the big retailers aren't quoting a price yet. ShopTo have presumably picked a high price so they don't end up taking a big loss if people pre-order the console from them and then Sony announce it's going to be more expensive. So this really is a complete non-story.

I'd be amazed if Sony were stupid enough to try selling the console for 400 again after the wasted year it cost them with the PS3.

Edited 1 times. Last edit by John Bye on 21st February 2013 11:48am

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Dan Howdle Head of Content, Existent5 years ago
Yeah, my job title.

Yeah, I've just pre-ordered one.

Yeah, sorry.
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Adam Campbell Game Production Manager, Azoomee5 years ago
I expect it to come in cheaper than that once the price is announced. There will be no reason for the PS4 to almost match the disastrous PS3 launch price, unless something has gone 'wrong' so to speak. Either that, or there will additionally be a 'shock' subscription option too.
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@ Dan

Blasphemy! ;)
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Dan Howdle Head of Content, Existent5 years ago

Balls to that, I'm made of 100% pure gamer (no horsemeat), and I vote with my wallet irrespectively. Still excited to see what MS comes up with, but for the time being, this will keep my excitement engines chugging along nicely.
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Same here and rightly so, mate! :)
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