PS3 price cut likely next week, says Pachter

Wedbush analyst believes a price drop to $199 on PS3 will be timed with the PS4 reveal

All eyes will be on Sony next week, as the company intends to show the world the future of the PlayStation business during a New York press event. While we get a glimpse of the upcoming PS4 hardware, it'll be interesting to see what Sony does to keep consumers invested in its current PS3. It's likely that a price drop will be announced either at the February 20th event or shortly thereafter.

In fact, when GamesIndustry International asked Wedbush Securities analyst Michael Pachter if we should expect a PS3 price cut in the near future, he tersely responded, "February 21st." In a second email, he told us that it should come down to $199 and that Microsoft will probably match that price on Xbox 360 by this year's E3.

Of course, there's no guarantee that PS3 will see a price cut next week, but it's certainly a safe bet that Sony will cut the MSRP before the PS4 hits the market. Sony's strategy thus far has been to bundle in more games and bigger hard drives, and the company briefly sold PS3 bundles for the low price of $199 during last year's Black Friday period. Most bundles now are selling for $299 (there's a $269 Uncharted 3 bundle) but it wouldn't surprise us to see a $50 cut and new bundles soon, especially with God of War: Ascension coming in March and The Last of Us in June.

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Latest comments (9)

Paul Jace Merchandiser 9 years ago
I doubt this. Sure we will get a PS3 price cut eventually(probably later this year) but thinking it's coming next week is more wishful thinking than anything else.
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Andreia Quinta Photographer 9 years ago
Won't happen, it's too soon.
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Andy Samson QA Supervisor, Digital Media Exchange9 years ago
Dropping the price this early will just send a negative message making their new system sound more expensive than it should in comparison to the PS3 which has a highly robust line up of games.
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Greg Wilcox Creator, Destroy All Fanboys! 9 years ago
I can see an E3 price cut announced during the (E3) press conference or a day beforehand through a "leak", as The Last of Us is dropping around that time, but not as soon as Karnak Patcher is saying. Then again, we. shall. see.

Edited 1 times. Last edit by Greg Wilcox on 16th February 2013 6:13am

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Doug Paras9 years ago
I find it very, very unlikely we'll see a PS4 this year.
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Caleb Hale Journalist 9 years ago
Price drop on PlayStation Vita in Japan this morning. Wouldn't be surprised if the same was announced in North America and Europe later this week. I think Sony wants to boost Vita sales not only to improve a dismal track record, but because the handheld may be an integral companion to its upcoming console.
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Jens Mogensen Game Reviewer, Geek Culture9 years ago
Doug, it's pretty much a given that the PS4 will launch this year in some if not all territories. Neither MS nor Sony want's to be the one to miss out on a christmas launch. If one platform holder launches during christmas and the other during february the latter will concede a not insignificant market share. True, it's only a couple of months difference but how many of those who buy every console won't buy Y at launch at 399$ when they got X at 399$ only a couple of months prior.

I buy all consoles and I will probably buy both this time but the one that launches this year will get my money on day one. The other will get it... at some point but most likely not at launch.
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Andy Samson QA Supervisor, Digital Media Exchange9 years ago
@ Caleb
If it's integral they should be more aggressive than that. They should ditch whatever new dual shock controller they have in development and pack in a "vita 1.5" (streamlined vita) with every PSFour. Include something like the 3DS' controller adaptor which could look something like this: [link url=""][/link] However, the experience might not be as seamless as the Wii U-Gamepad's data streaming technology but it's better than what a simple touch pad could do.
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Doug Paras9 years ago
@Jens Mogensen then I expect very poor launches and launch years, Launch a system without even a reveal the prvious year to hype it up and get developers working on them I just don`t see it going well.

Edited 1 times. Last edit by Doug Paras on 19th February 2013 8:07am

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