PlayStation 4 to be priced at $399?

Japanese newspaper reports confirm Feb. 20 unveiling

The Japanese daily Asahi Shimbun is reporting that the Sony event on February 20th will indeed be the unveiling of the PlayStation 4, and that the PS4's price has been set at over ¥40,000. That would represent about $428 at the current conversion rate, but the usual practice for Japanese companies is to hit the nearest price point ending in 99 - in this case, $399.

A $399 price point is not far away from the Wii U's current $349 price point, though it's possible that Sony may introduce more than one configuration of the PS4 at different price points. The PlayStation 3 launched in the USA with two different versions, one at $499 and the other at $599.

The Nikkei business daily also reported that February 20th will unveil the PS4, which will include Gaikai's cloud technology. Nikkei's report says the PS4 will be 'fully networked' and 'be furnished with the ability to exchange opinions amongst one's friends while playing games.' The report also mentions that the Cell chip will not be used in the PS4.

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Latest comments (6)

Daniel Hill Marketing and Business Development 9 years ago
So that's 399 in the UK usual
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Nicholas Pantazis Senior Editor, VGChartz Ltd9 years ago
I'd be happy if that's true, as $400 is about my level of buying in, as long as there are 3 or 4 games I want to play ready to go.
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Less performance, smaller box, lower price... poor reaction!
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Cameron Lourenco Studying Business Managemant, Conestoga College9 years ago
I hope they don't take another seriously high loss on this just to penetrate the market and compete on price - Sony doesn't have that kind of cashflow and financial stability, as it continuously reports hundred million (previously billion) dollar losses. They either have a very efficient manufacturing process down, or they really think price is an issue given the childish outcry gamers had the last time the PS3 came to market with an optional 500 and 600 dollar price tag (PC gamers pay that for just a video card).

But really, so much for Ken claiming that they should wait until Microsoft unveils their console first, in an effort to either match or exceed the specs of the next xbox console in time for launch. Does anyone remember him saying that?
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Adam Campbell Product Manager, Azoomee9 years ago

It better not be as that would hardly be an improvement over the almost disastrous PS3 launch price >.<

For the technological direction they're taking, hopefully it will be a lot less but I guess we'll have to see.
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Morville O'Driscoll Blogger & Critic 9 years ago
@ Cameron

"Childish outcry" is only childish when it comes from the gaming sector, who like to whine. :p. When it comes from the mainstream consumer, who see a 500+ outlay as the cost of a small family package holiday to Spain, then it's actually really quite relevant to the future of a company. Though it's all subjective - I would rather buy return tickets from the UK to Canada for 500, than any gaming machine, and I think of myself as a gamer.

Edited 1 times. Last edit by Morville O'Driscoll on 8th February 2013 8:46pm

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