Ouya to hit Amazon, Target, Best Buy, Gamestop in June

Crowd-funded Android console will launch in retail's biggest chains

The Ouya game console will launch at numerous US retail chains in June, including Amazon, Best Buy, Target and Gamestop.

Backers of Ouya's Kickstarter campaign - more than 68,000 people - will receive their units in March, but the retail launch coming so soon afterwards will be warmly received by developers creating content for the platform.

Pre-orders for the console started yesterday, at a price-point of $99.99. Each console comes with a touch-pad controller, though additional controllers will be sold for about $49.99 each.

"We want to support Ouya as best we can, both online and in physical retail, making sure there's visibility for the product, to see content and demo the box," said CEO Julie Uhrman in an interview with the Wall Street Journal.

"Those are all conversations we're having with retailers. Retail partners of this size don't just jump into business with every company that has something to sell. We're providing something that has responded so well to gamers and developers."

When asked about the number of developers creating content for Ouya, Uhrman was somewhat evasive. However, she insisted that the platform will deliver, "inventive and creative [content] that has never been on the television." The support of major retailers, she claimed, is proof of the product's viability.

"This that we now have more than just dreamers behind us, we have established companies that do their due diligence that believe there's an opportunity for bringing great content back to the television."

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Latest comments (3)

Adam Campbell Product Manager, Azoomee9 years ago
It will be interesting to see if it will reach high street retail in the UK.
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Caleb Hale Journalist 9 years ago
Launching during the summer doldrums and being available at major retailers will be good for Ouya. However, by now one would think we'd have heard more specifics about games that will be available on the platform. Giving people a box and telling them they can play all their mobile phone games on the television might be a weak selling point, even at $99.

Ouya needs something unique that is best experienced on the console. No matter how outside the box a gaming console is, people always buy for the games they want to play.
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Greg Wilcox Creator, Destroy All Fanboys! 9 years ago
i agree, Caleb, but I think Ouya will sell more than well enough to be considered a success and hopefully will draw in developers who can create unique experiences for it. Thing is, try and talk to some of the more stubborn core gamers used to exclusive content (and in some cases, physical media) on their consoles and some will wonder what the hell is the big deal other than the inexpensive price point.

As usual... we shall see.
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