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Mojang hits $240m revenue in 2012, eyes emerging markets

Minecraft dev makes $100m in licensing alone, marks Brazil as a possible target for growth in 2013

Mojang brought in a reported revenue of almost $240 million in 2012, with around $100 million coming from license fees.

The information, originally reported by, was passed to GamesIndustry International by Thomas Arnroth, a Swedish author who has followed the company for a year for his book, A Year With Mojang: Minecraft Behind The Scenes. According to Arnroth, Mojang turned over SEK1.5 billion ($237.7m) last year, including SEK640 million ($101.4m) in licensing fees and SEK580 million ($92m) in pre-tax profits.

"It's almost hard to grasp," said Mojang CEO Carl Manneh in an interview with Arnroth. "It's easy to become a bit blind working at Mojang. Everything's happening so fast and it's going so well. One almost needs to pinch oneself to know it's for real.

"When we started Mojang in 2010 we made a budget for the first year. Three months later we just trashed it - it became totally irrelevant. We still have the same feeling now. There simply are no good ways to forecast how much money we are going to make.

While the huge success of Minecraft continues to surprise, Manneh believes there is potential for future growth in a number of global markets, and he expects the company to make progress in that area in the coming year. Manneh singled out Brazil in this regard, which is Minecraft's third largest territory in terms of number of players, but a very tough market for online monetisation due to a lack of credit cards.

"Minecraft is a power of its own now - it's just rolling," he said. "We have so many markets where we are not very strong yet, where many play Minecraft but few have bought it simply because you can't use our online payment solution there. That's something we'll get our hands to during 2013."

That Mojang had enjoyed a strong 2012 was already well understood. Last month, the developer revealed that it had sold 15 million units of Minecraft in 2012 across its PC, console and mobile versions.

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Latest comments (5)

Bruce Everiss Marketing Consultant 8 years ago
What is it with Scandinavian gaming. Mojang, Supercell, Rovio, DICE, IO Interactive, Funcom, Sulake, etc etc?
Amazing successes.
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Vinicius De Nadai Andrade Technology Business Analyst 8 years ago
Credit cards is a problem in Brazil? Give a call to the guys of Boa Compra. They offer different ways to pay in Brazil. Or you can start a project with their model by your own. Easy to do.
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Lewis Brown Snr Sourcer/Recruiter, Electronic Arts8 years ago
@Bruce Having spent time in Sweden at DICE recruiting talent, I would say they have a very strong tech community and passion for development, the education system is free to and the school system was very good. I guess long cold winters help encourage development too :)
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Rolf Moren Freelance Marketing Consultant 8 years ago
The fact that we had a tax deduction for companies buying computers for their employees for 10 years, which put computers in just about every Swedish home, is a huge factor. These computers where often top of the line gaming rigs and when the three year payment plan was up, new computers where bough. Swedes became huge gamers the gaming culture runs through our veins from craddle to grave. This paired with a very deep Swedish tradition of inventions and the respect of our inventors makes us want to find new ways to solve problems, make things better and to perfect the things we already have done well. We like design in every facet of our lives like music and clothes and interior design and are usually quite successful in them. IKEA, H&M and the size of our music export is only topped by the US and GB.

Another factor is that we are used to think globally because as a very small country we need to export to survive. The latest numbers i heard was that 2/3 of all Swedish goods and services produced is exported. That makes Swedish companies very apt at doing deals across boarders and cultures. (I find it also helps that most people grossly underestimate us when we are at a negotiating table, it seems we are viewed as dim and slow).
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Tom Keresztes Programmer 8 years ago
The fact that we had a tax deduction for companies buying computers for their employees for 10 years
The demoscene was very strong in Sweden well before that, when Amiga was the computer of the year. Guess there is something else there, not just tax credits and tall blondes.
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