Iwata: No price cut for Wii U

"We have not yet fully communicated the value of our product"

Nintendo president Satoru Iwata has ruled out a price cut for the Wii U console, despite the machine's inability to repeat the success of the Wii.

"With Wii U, we have taken a rather resolute stance in pricing it below its manufacturing cost, so we are not planning to perform a markdown" he said in a statement following Nintendo's latest financial results.

"I would like to make this point absolutely clear."

He also admitted that the company had failed to make consumers understand why they should pay the current price, around £240 for a basic package, for the machine.

"We are putting our lessons from Nintendo 3DS to good use, as I have already publicly stated. However, given that it has now become clear that we have not yet fully communicated the value of our product, we will try to do so before the software lineup is enhanced and at the same time work to enrich the software lineup which could make consumers understand the appeal of Wii U."

Yesterday Nintendo's financial results saw it cutting forecasts for the Wii U, expecting to sell 4 million by the end of March - rather than the previously hoped for 5.5 million units.

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Latest comments (6)

Daniel Hughes Studying PhD Literary Modernism, Bangor University9 years ago
If they fail to ship one million units by the end of March, will that change, I wonder? While Nintendo are posting a net profit, that profit isn't operating profit, meaning they aren't quite out of the woods yet.

Personally, I think the most likely outcome is Nintendo drop the basic model and reduce the price of the deluxe model to basic levels. In an ideal world, Nintendo would have sensibly planned to ship 4 million units from the beginning, all of them 'deluxe' models, at the basic price. But hey, it's not an ideal world, is it?
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Rick Lopez Illustrator, Graphic Designer 9 years ago
Everybody was hyped when SONY and Microsoft announced that they will release new consoles. Nintendo stayed quite as the internet world went a buzz over PS4 and Xbox 720. Then Nintendo dropped the ball. Honestly, after those new game announcements, That new RPG from Monolith (praying its Xenoblade 2), Bayonetta 2, Shin Megami Tensei X Fire Emblem, A new Zelda, New 3D mario, Mario Kart, Smash brothers, Rayman Legends... The WiiU is starting to look very appealing. And they claim more will be announced, showed and playable at E3. My heart is throbbing with anticipation for the next event.

Graphics have reached a point where they have almost flatlined. If you look at games like Fuse, Uncharted 3, Metal Gear rising, The Last of Us, Beyond 2 souls and halo4, and compare it to the tech demo's of variose game engines like squares Luminouse engine, Unreal 4 or Frostbite 2... the differance is not as great as the leap from standard definition to HD or from 2D to 3D.

If you look at games for the WiiU like Xenoblade, The Last Story ... they look pretty good. In last story you can have a party of up to 5 characters all batteling in real time, while most RPG's can only handle 3. Xenoblade has massive draw distances and a pretty detailed world with individual blades of grass, however these effects are faked as they are 2D poligones that rotate with the camera. But still it has achieved stunning results, a vivid game world and very good art aesthetics and style.

Then we have games like Nino Kuni That look stunning, and if the Wii you has even a bit more power than current generation consoles, it all means it can produce pretty impressive graphics.

I belive that when designing a game now a days, tech horsepower helps, but its more about artistic, cinematographic direction. Good writing, and inovative gameplay.

I can see why Nintendo didnt push with HD since I honestly bought my first HD TV last year, and its only now that prices have become affordable. Im in no rush for 4k resolutions.

All Nintendo needs to do is keep their first party franchises fresh. Fire Emblem Awakening is amazing and they also need to grab as many AAA exclusives as they can, such as with Xenoblade and Bayonetta. I think with the right plan, Nintendo can do fine. They have a great controller with all the face buttons, clickable dual analog sticks and all, plus the touch screen which can add custom control options for more complex games (still dont like the size though :( ).

But after Nintendo's announcements Im pretty excited. However i do think Nintendo should put the premium WiiU bundle in the 300$ range and simply eliminate the basic console. They shift more units this way. Im personally waiting for a price drop but will stock up on games in the meantime.

However Nintendo failed with the virtual console and Wiishop. I cant understand why my games wont work, or simply allow me to download updated versions for free to work in WiiU mode. I dont understand why downloadable content is strapped to console and not an online account. If my console breaks I lose everything. They also failed to give a unified account for all their consoles. And it also sucks that because of it I cant play any gamboy games on my Wii or WiiU and if I buy them for the Wii I cant play them on the gamepad... sux sux sux. That prevented me from purchasing so much stuff I wanted. Nintendo failed miserably there.
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Neil Millstone Director, White Bat Games9 years ago
@RIck, the content is tied to the console, but can be moved from Wii to Wii U. So you can play all the stuff you bought on the Wii on your Wii U in compatibility mode without paying again.

The process is really fiddly, but it works.

Edited 1 times. Last edit by Neil Millstone on 31st January 2013 3:49pm

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Show all comments (6)
Agree with Iwata - this isn't about price (although for consumers its always about price!) - its about games. The 3rd-party launch lineup just didn't have the impact it should have.
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Craig Page El Presidente, Awesome Enterprises9 years ago
They need to lower their hardware costs so they can sell Wii Us for $199. That's the only price that makes sense for it, considering Xbox 360s are $199, and Playstation 3s are $249, and those consoles are better in every way: more powerful, more games, more QUALITY games, better multiplayer games.
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Caleb Hale Journalist 9 years ago
Nintendo may not be lowering its price on Wii U, but it looks like CostCo is doing so.
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