Sony settles suit with Kevin Butler actor

Jerry Lambert agrees to avoid gaming ads for two years, admits Bridgestone Wii spot caused confusion

Sony Computer Entertainment has come to terms with its fictional former executive. MediaPost reports that Sony has settled its lawsuit with Jerry Lambert, the actor who played spokesperson Kevin Butler in a series of ads.

Sony filed the suit in September, after Lambert appeared in a Bridgestone tire ad playing with a Wii. The PlayStation maker claimed a misappropriation of its intellectual property (the Kevin Butler character) used to sell a competing product, as well as a breach of contract.

As part of the settlement, Lambert will not appear in any work that mentions another gaming system, company, or game for two years. After that stretch, there is another two-year period wherein Lambert will be required to give Sony advance notice of any gaming work he does so it can determine whether or not the performance would be considered an infringement on its rights to the Kevin Butler character.

Although Bridgestone said Lambert had been playing a different character in its ad, the actor also acknowledged as part of the settlement that his appearance created some customer confusion.

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Latest comments (5)

Hugo Trepanier Game Designer, Behaviour Interactive5 years ago
So, one major corporation now basically own a man's visual appearance and has a right to say on which projects he can collaborate. I hope he negotiated some important compensation in the settlement.
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Andrew Jakobs Lead Programmer 5 years ago
Sony should bring Kevin Butler back for the release of the new playstation, IMHO he's Sony's mario.. It was one of the best marketing ideas ever..
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Paul Jace Merchandiser 5 years ago
They should have made a new PS commercial out of this whole lawsuit.
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Joshua Rose Executive Producer / Lead Designer, Storm Eagle Studios5 years ago
It's like if the "Dude you're getting a Dell" guy made an appearance in a Gateway commercial...

or even worse....

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David Radd Senior Editor, IndustryGamers5 years ago
So, one major corporation now basically own a man's visual appearance and has a right to say on which projects he can collaborate
That's not really what this means. It means he can't play the Kevin Butler character without Sony's permission and can't appear in a commercial endorsing other game makers, basically leaving all other commercial work open to him. In fact, he recently appeared in some amusing ads for the for C-Max, where he was a commentator on what they called the "Hybrid Games".
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