Hirai responds to Nvidia's new handheld

Sony CEO warns chip maker that console hardware is a tough market to crack, says Vita selling on the low end of expectations

Sony is welcoming Nvidia into the world of handheld gaming with a bit of mild skepticism. The Wall Street Journal reported on CEO Kaz Hirai's reaction to Nvidia's Project Shield reveal in a post-CES keynote media scrum last night.

According to the paper, Hirai said it's too early to tell how Nvidia will do. However, he noted the industry's history doesn't lack for examples of companies that tried unsuccessfully to establish themselves in the market, saying, "It's not an easy business to get into."

Sony has had enough difficulties in the handheld market without needing to worry about a new competitor. When asked about PlayStation Vita sales, Hirai said they were "on the low end of what we expected." However, he noted some industry-watchers were similarly down on the PlayStation 3 at the same point in its lifespan, and that it can be 5-10 years before a system's success can be properly evaluated.

Hirai's assessment is essentially unchanged from August, when he told Reuters that Vita "is pretty much along where we would expect it to be, maybe trending behind in certain territories."

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Latest comments (3)

Paul Jace Merchandiser 6 years ago
"it can be 5-10 years before a system's success can be properly evaluated."

I'm not sure the Vita is going to last that long without a drastic change in tactics.
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Bill Garrison Studying Student, DigiPen Institute of Technology6 years ago
All that response amounts to is burying their heads in the sand. What the shield suggests is that products using an open platform like Android dont have to be mass market. It is only a matter of time when there are enough high end android devices and controller adapters out there to produce experiences that match the Vita. For that matter its not like the Dreamcast failed because it had no good games. It got weeded out of the market due to competition.
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Yiannis Koumoutzelis Founder & Creative Director, Neriad Games6 years ago
I too think that Shield is going to sell a lot more than Vita.
but my eyes are on Razer's Edge Pro! :)
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