iPhone 5 sells 2 million units on China debut

Apple's device breaks three-day record in burgeoning market

Apple's iPhone 5 sold a record 2 million units in its first 3 days on sale in China.

The figure is a clear demonstration of the growing importance of the Chinese market to consumer electronics companies: the iPhone 5 sold 5 million units in 3 days when it launched in 9 countries and territories in September, yet the device sold almost half of that number in China alone.

"Customer response to iPhone 5 in China has been incredible," said Apple CEO Tim Cook in a statement. “China is a very important market for us and customers there cannot wait to get their hands on Apple products.”

In addition to China, Apple is rolling out the iPhone 5 to a further 50 countries this month, including rapidly growing markets like Brazil and Russia.

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Latest comments (7)

Bruce Everiss Marketing Consultant 5 years ago
This is incredibly impressive.
Apple's corporate result for the current quarter are going to blow a lot of minds. And a lot of analysts will have egg on their faces.
iPad, iPad Mini and iPhone all selling as fast as they can be made.
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David Radd Senior Editor, IndustryGamers5 years ago
A good example of how high the ceiling is right now for Apple: their stock went down when sales for the last quarter met expectations... but didn't exceed them the way they had recently! The company will probably fall back to Earth in a couple of years due to competition, but right now it's flying high.
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Doug Paras5 years ago
Considering China has a population of 2 billion people I'm more underwelmed at those numbers.
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Gary LaRochelle Digital Artist / UI/UX Designer / Game Designer, Flea Ranch Games5 years ago
Do those figures include counterfeit iPhones?
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Bruce Everiss Marketing Consultant 5 years ago
@Doug Paras

Look at the income distribution in China and it becomes a lot more impressive.

"The Gini coefficient, an index measuring income inequality, was 0.61 in 2010, the center’s study showed. The index ranges from 0, which represents perfect equality, to 1, which implies perfect inequality. Readings above 0.4 are used by analysts as a gauge of the potential for social disturbances."

And a good Economist article:
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Peter Dwyer Games Designer/Developer 5 years ago

2 million is way below what Apple expected to sell hence the stock price drop. These sales figures are totally under-whelming. Not suprising either given that only America really thinks the iPhone is anything special. The prices Apple like to command are a bit of a nonsense in China. The land where everything is built anyway! So getting cheaper and better is a matter of crossing the road.
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Bruce Everiss Marketing Consultant 5 years ago
@Peter Dwyer

The Financial Times does not seem to share your perspective on this:
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