Def Jam's Simmons launches game developer

GreenROKS Ventures' first project will be a game aimed at the pre-teen market

Def Jam founder Russell Simmons has expanded his empire into mobile development with incubator and multi-platform dev studio greenROKS Ventures.

"Entertainment is what resonates quickest with youth, which today means online and mobile activities (based on broad affirming data) and will continue to be the driving force to reach youth worldwide," said Simmons.

The first game will be aimed at children under the age of 13 and have an educational value, but Simmons also plans to expand the new brand into television and theatre.

"Mission G-ROK will allow kids to exercise their creative muscles by combining storytelling, music, math and science."

The new venture is just one of many media filled pies that Simmons has a finger in. The businessman, named the third richest person in hip hop last April, also owns clothing brands like Phat Farm and his business Rush Communications' properties include MTV's Runs House and game DefJam Rapstar.

Related stories

What can games developers learn from a social casino firm?

KamaGames CEO Andrey Kuznetsov offers advice on how to increase revenues and keep your players hungry for more

By James Batchelor

Google doubles down on mobile games with new store Google Play Instant

New store aimed at improving discoverability lets users play games without downloading them first

By Haydn Taylor

Latest comments

Sign in to contribute

Need an account? Register now.