Ubisoft leads new video game marketing awards nominations,, Gamersfirst and more to be honoured in Paris

The creative teams behind Assassin's Creed publisher Ubisoft have been nominated in three of the seven categories for Game Connection's Marketing Awards, with winners to be announced in Paris next week.

Campaigns for THQ's Metro: Last Light, Gamerfirst's APB Reloaded, NC Soft's Guild Wars 2 and Wargaming's World of Warplanes are also up for recognition at the inaugural event, which aims to recognise the talent behind some of the industry's most recognisable print, online, physical and video ads.

The awards take place on Wednesday November 28th, with all nominations in the seven categories put forward for the overall Best Videogame Marketing Team 2012.

The full list of nominees follow:

  • Best Broadcast Campaign
  • ichi - “Enter the Metro”: global online trailer for Metro: Last Light (THQ)
  • Sid Lee Paris - “Rise”: European trailer for Assassin's Creed 3 (Ubisoft)
  • [a]list games - EU and NA launch trailer for APB Reloaded (GamersFirst)
  • Best Digital Campaign
  • 4T2 Multimedia - branded advergame for Hero Factory (Lego)
  • NC SOFT / Target Media - branded online campaign for Guild Wars 2 (NC SOFT)
  • MediaMonks - online game for House of Anubis (Nickelodeon)
  • Best Experiential Marketing
  • - booth design and execution at Penny Arcade Expo Prime 2011 (
  • TBWA\Brussels - train station football stadium for PS Vita (Sony Computer Entertainment)
  • Ideactif - European bus tour for Rocksmith (Ubisoft)
  • Best Mobile Campaign
  • Crispin Porter + Bogusky - “Autodance” smartphone app for Just Dance 3 (Ubisoft)
  • Panache PR - global PR campaign for Smash Cops (Hutch Games)
  • Fishlabs Entertainment - “Sports Car Challenge” mobile app (Volkswagen Group China)
  • Best PR Campaign
  • - western Europe campaign for World of Warplanes (
  • Bethesda - France campaign for Dishonored (Bethesda)
  • Marchsreiter Communications - GSA campaign for Dark Souls (Namco Bandai Partners)
  • Best Print Campaign
  • CD Projekt RED - EU and NA campaign for The Witcher 2 on Xbox 360 (CD Projekt RED)
  • NC SOFT - European campaign for Guild Wars 2 (NC SOFT)
  • Bethesda - France campaign for Dishonored (Bethesda)
  • Best Social Media Strategy
  • neoco - European graffiti campaign for Borderlands 2 (2K Games)
  • Amplitude Studios - US, EMEA, Russia community campaign for Endless Space / GAMES2GETHER (Amplitude Studios)
  • CD Projekt RED - EU and NA campaign for The Witcher 2 on Xbox 360 (CD Projekt RED)

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Latest comments (2)

David Serrano Freelancer 5 years ago
Game marketing awards? Really... ? Achievement unlocked: Information Asymmetry - Mirror, mirror on the wall... who's the best liar of them all?
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Benn Achilleas CEO and Founder, Playabl5 years ago
Well, I can only speak for our campaign for Borderlands 2 and say it was a great campaign that deserves to win ;)

Actually David, I think these awards are a very good decision by Game Connection as marketing and promotion of games is more important now than ever before as there are so many other games (and entertainment options) competing for consumer cash. This is not about telling lies. It's about crafting a marketing campaign that reflects the values of the game and reaches the right audience with the right message.
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