Eurogamer preparing launch of USgamer

Consumer site expands its reach to the United States in early 2013

Eurogamer is preparing to start a new branch of its games media empire, with a new dedicated American site, USgamer, due early next year.

"We're looking forward to launching a US-focused site next year and are currently in the process of putting together an editorial and sales team," said managing director Rupert Loman.

"If anyone would like to be considered for a role please get in contact."

The new site was stealthily revealed by the official Eurogamer Twitter account last night, as it directed curious Nintendo fans to social media sites.

“If you're in the US, check out @usgamernet  and They have a Wii U and are taking any questions you have about it.”

Eurogamer already has a number of overseas sites in countries like Sweden, Germany, France and most recently Brazil. The portfolio of sites currently yields around 10 million unique users per month.

Eurogamer was founded in 1999 by Nick and Rupert Loman. In 2008 it also launched the Eurogamer Expo, an annual event which is now the biggest of its kind in the UK. Eurogamer is also the parent company of GamesIndustry International.

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Latest comments (6)

Pier Castonguay Programmer 5 years ago
As the parent company is called, the game industry is international. Why separate sites? Will the news be really different from one another?
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James Brightman Editor, North America, GamesIndustry.biz5 years ago
@ Pier, I think you're misunderstanding. The parent company is Eurogamer, not GamesIndustry International. EG owns GII. Because EG as a brand - in its very name - is European in nature, the company wants to offer another consumer brand that can provide more to the US audience. This has no impact on us here at GII, but we of course fully support their efforts and believe that the site and brand will be a huge success.
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Pier Castonguay Programmer 5 years ago
Yup I'm sorry I misread the last sentence, EG own GII, not the inverse. That doesn't change the fact that the US audience and the Euro audience actually want to read the same news. Splitting markets were logical in the past, but with today's globalization it's not as relevant.
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Show all comments (6)
Morville O'Driscoll Blogger & Critic 5 years ago
It does seem incredibly weird. It seems to be splitting the readership based on geographic lines simply because they can. Many things that happen outside of the US/Europe (delete as appropriate) are relevant globally, and either there's going to be a lot of repeated articles across the two sites, or readers will just end up missing things that are of interest to them but not regarded as geographically appropriate by the editor of whatever site they happen to visit more often.

As an example, switch between the US and European editions of Not much difference, is there?

Edited 1 times. Last edit by Morville O'Driscoll on 15th November 2012 5:03pm

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Benjamin Kratsch Deputy Editor-in-Chief, Games Network5 years ago
@Morville: It`s a smart decision, because you can grab uk marketing budgets and (much larger) us marketing budgets. Since Marketing is always about territories, it doesn`t make sense to offer european content to us readers which you can`t actually monetize.

Edited 1 times. Last edit by Benjamin Kratsch on 15th November 2012 9:07pm

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Morville O'Driscoll Blogger & Critic 5 years ago
Ah, true that. Thanks for the insight. :)
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