Apple sells 3m iPads in 3 days

New iPad Mini and latest iPad upgrade prove ongoing popularity of tablets

Apple sold three million iPads and iPad Minis in three days, selling out of the latter and beating previous records.

The new devices went on sale on October 26, and doubled 1.5 million first weekend record set by the iPad 3 Wi-Fi only model in March.

“Customers around the world love the new iPad mini and fourth generation iPad,” said CEO Tim Cook.

“We set a new launch weekend record and practically sold out of iPad minis. We're working hard to build more quickly to meet the incredible demand.”

The iPad mini offers the functionality of the iPad but with a 7.9-inch screen, while the fourth generation iPad features a minor CPU upgrade and improvements to the device's camera. More details on both models can be found in Digital Foundry's Tech Focus: iPad Mini and the Fourth Gen iPad.

At the end of last month Apple released its latest financial reports, showing a revenue of $36 billion and net profit of $8.2 billion for its latest quarter.

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Latest comments (10)

Bruce Everiss Marketing Consultant 5 years ago
There is some dispute on MacRumors as to whether this is a bad or a good result. Apple aren't splitting the figure between 7 and 10 inches but anecdotal evidence has the former outselling the latter by some margin.
Some stores sold out (of the 7 inch). But plenty didn't.
The 7 inch tablet market is exploding just now and we are heading into the holiday season, so Apple have a license to print money. To add to their other, similar, licenses. So how come their stock price has taken such a fall?
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Dan Howdle Head of Content, Existent5 years ago
Understandable really, when you think about it, Bruce. I have an iPad 3rd Generation and there really is very little reason for me to consider the upgrade, since there just isn't that many apps that fully utilise the power I've already got. I'm guessing a lot of current owners feel the same way. The mini seems to have gone ballistic, though.
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Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.5 years ago
Bruce, their stock might have dropped because of a recent report that noted for the first time ever that consumer satisfaction with Apple dropped. Not by much, but it dropped. It's minor but any cracks seen in what was once believe an absolutely invincible company can have very big stock fluctuations.
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Nick Parker Consultant 5 years ago
Competition in the 7" market is becoming fierce. The iPad spec and price was disappointing for some folk, especially after the launch of the Nexus 7 32GB which looks like really great value for money for anyone who is not an Apple fanboy or already immersed in the Apple content eco-system. I think Apple needs to up the ante on spec to justify such a price premium - a 7" iPad 2 at over 50% more than its nearest competitor, just doesn't stack up for me.
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Tom Keresztes Programmer 5 years ago
Most people expected the ipad mini to be a lite version of the ipad. It is marketed as a different ipad, not as a cheaper one.

@Jim Webb:
There were some problems with their map to the top ;) Pun intended. I think the last minute change to the new map made more than a small dent in their reputation.
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Tim Wright Managing Director, Tantrumedia Limited5 years ago
Shares in Apple dropped after reports that riots broke out at one of it's main manufacturing plants (Foxconn) in China. That seems to be the main reason... but the mapping fiasco, the fight with Samsung and general customer satisfaction can't help.

Edited 1 times. Last edit by Tim Wright on 6th November 2012 10:09am

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Antony Johnston Writer & Narrative Designer 5 years ago
The other reason for a stock drop is the VP reshuffle announced last week; ousting Forstall, until now the very public face of iOS, was bound to shake confidence. That said, Apple's stock price rarely behaves in a sensible manner anyway.
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Fran Mulhern , Recruit3D5 years ago
@ Dan. I noticed last night that Sim City on the ipad 3 seemed to run slow when the population got quite high (200,000+). I wonder what difference the new processor would make there. Not enough of a reason to upgrade, just curious:)
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Dan Howdle Head of Content, Existent5 years ago

Damn you. Now I'm tempted to find out.
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Dan Howdle Head of Content, Existent5 years ago

Damn you. Now I'm tempted to find out.
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