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8th July 2021

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Xbox 360 aims to capture Wii owners this holiday

Forget Wii U, Microsoft's Matt Barlow tells us that Xbox 360 will be the HD console of choice

Nintendo will be launching Wii U in just a few weeks, and Mario and Co. no doubt would like Wii owners to make the jump to their new platform, but Microsoft sees it playing out differently this holiday. With blockbusters like Halo 4 and a $50 price cut on holiday bundles, Matt Barlow, general manager of product marketing for Microsoft's Interactive Entertainment Business, believes Xbox 360 will have the edge in the HD console battle.

"I think this holiday season is an amazing jump off for all those people who may have been interested in the Wii and now want to be interested in high definition gaming," he told GamesIndustry International last week. "I can't think of a better console for them to choose than one that has the most games available, the highest rated games available, than the Xbox 360 platform."

"And when you look at the alternative experiences that we're going to bring with SmartGlass, the entertainment providers that we're bringing on board, with sports and music and movies and TV, and then if you think about those preeminent best selling blockbuster games that they're going to want to play - Halo, Call of Duty, Assassin's Creed, Forza, Nike+ Kinect Fitness - they either play first or they play best on Xbox 360 and nowhere else."

"We've only scratched the surface...Kinect is going to be something that everyone's going to want to own"

Matt Barlow

"Like I said, jump off is great and we like the way we're positioned to pick those customers up. They really should consider an Xbox 360 if they're looking for the best high definition gaming and entertainment platform."

Barlow was speaking as part of an interview about how Microsoft is positioning the Xbox 360 business going into yet another holiday season, nearing the end of its lifecycle. He noted that Kinect, which he said has now sold 20 million units, will continue to play a large role and he believes it's actually beginning to resonate with the core audience.

"When you look at the way core has adapted to Kinect, the things that they're valuing with it - the voice control stuff is really starting to catch on. When I look at some of the stuff we've done with Skyrim, some of the integration we have with Skyrim, some of the work with FIFA...voice integration has been unbelievable. If you look at some of the reviews we have on Mass Effect 3 and some of the people who play through using some of the voice control capabilities as well in that game. We're starting to strike the right chords in the core audience," he said.

"There are plenty of uses for this particular technology, whether it's gesture or speech, and we've only scratched the surface. We've only been in this thing a couple of years now...Kinect is going to be something that everyone's going to want to own. Whether you're core, whether you're broad, whether you're entertainment or game based - the present's great. The future is going to be even better."

Stay tuned for the full exclusive interview with Barlow later this week.

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8th July 2021

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Latest comments (12)

Robin Clarke Producer, AppyNation Ltd8 years ago
For a minute there I didn't know if he was going to recommend we go out and buy another platform for Christmas.
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Paul Jace Merchandiser 8 years ago
Well it would be cheaper for all those Wii customers to upgrade to a 360 instead of a Wii U. But Nintendo has Mario and people want their Mario games. However, I have no idea how many people will migrate from the Wii to the Wii U. That would make a really good article a year from now.

Edited 1 times. Last edit by Paul Jace on 31st October 2012 11:11pm

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Nuttachai Tipprasert Programmer 8 years ago
Sorry MS, unless you have Mario on your console, you cannot capture any Wii owner that want to migrate to Wii U this Christmas. The early adopters of every Nintendo console are Nintendo fans. They buy Nintendo product because they love Nintendo games. Halo, Call of Duty, Assassin's Creed, Forza, Nike+ and Kinect Fitness are not the games they're looking at. Only Mario, Zelda or Metriod can capture their interest.
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Show all comments (12)
Jason Sartor Copy editor/Videographer, Florida Today8 years ago
I could well be wrong, but why would anybody pick up a 360 now knowing it is at the end of its life?
The point to get a 360 and PS3 was to play Assassin's Creed, CoD, Batman, Darksiders, etc.. But you get those on the Wii U and it is a new system with a long life ahead of it, so you get the backward compatible games from your Wii to Wii U, you get the new first-party titles from Nintendo, it is the start of a new life cycle not the end (unlike the 360) and you get the third-party titles on Wii U, too..
Do that many people want to get a 360 to get the Gears series and Halo 3, Halo Reach and Halo 4 at this point?
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Curt Sampson Sofware Developer 8 years ago
"Either plays first or plays best...."

So the message is, "Our AC III might not be as good as the Wii U, but at least you got it two weeks earlier"?
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Greg Wilcox Creator, Destroy All Fanboys! 8 years ago
Um... Steel Battalion, Fable: The Journey and a few other high-profile Kinect bombs would argue some AWAY from a 360 if stacked up against some Wii and Wii U titles. sure, the peripheral can do dance and exercise games well (and yes, The Gunstringer and Wreckateer are fun - derivative, but fun), but really, families are better with Nintendo because Nintendo generally knows how to do it up right for that market.
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Bruce Everiss Marketing Consultant 8 years ago
It isn't the hardware that matters. It is just a facilitator. Mass Effect gamers are (in the main part) not Mario players.
This is like telling a pick up truck owner to buy a sports car (or vice versa). They do different jobs but still have 4 wheels and an engine.
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John Pickford Owner, Zee 38 years ago
They might have only scratched the surface of kinect but it's clearly a thin veneer. Kinect is useless as a controller. Fitness and Dance games are okay because you aren't controlling anything. I'm sure the tech has many uses but controlling games isn't one of them.
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John Bye Lead Designer, Freejam8 years ago
It's a sad indictment of Kinect if the best examples Microsoft can come up with for it are yet another fitness game and a couple of cross-platform games that use Kinect for voice recognition, something I'd expect would work using a $5 headset.
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I find this seriously ironic - as Nintendo are aiming to capture 360 owners this holiday season.

Lets face it - the big $$$ are where the core/hard-core gamers are. And they already have all the consoles, and if they are going to buy something new ... there is only really one choice.

Anyway, next year (or potentially even 2014) will be the *real* battle ground - assuming the PS4/720 actually launch.
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Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.8 years ago
I get that you have to hype your own platform. Especially if you were led into the discussion during an interview. But leave well enough alone rather than ramble on and on about it when every new word you say makes you look worse and worse.

He got pushed into the proverbial hole but then decided to keep digging it deeper anyway.
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Craig Page El Presidente, Awesome Enterprises8 years ago
Plus the 360 can play HD DVDs if you get the add on!! HD DVDs are the future of hi-definition movie watching.
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