Apple reveals management shakeup

Apple's iOS and retail leaders leaving company

Apple has announced a number of changes to its management, including the upcoming departures of two executives. Senior vice president of retail John Browett is leaving the company immediately, while senior vice president of iOS Scott Forstall will be leaving in 2013. Forstall will remain as an advisor to Apple CEO Tim Cook in the meantime.

"We are in one of the most prolific periods of innovation and new products in Apple's history," said Cook. "The amazing products that we've introduced in September and October, iPhone 5, iOS 6, iPad mini, iPad, iMac, MacBook Pro, iPod touch, iPod nano and many of our applications, could only have been created at Apple and are the direct result of our relentless focus on tightly integrating world-class hardware, software and services."

Apple design guru Jony Ive will take over the direction of Apple's Human Interface company-wide. SVP of internet software and services Eddy Cue will add Siri and Maps to his responsibilities. Apple SVP of Mac software Craig Federighi will now lead both iOS and OS X. Senior vice president Bob Mansfield will lead Apple's new Technologies group, combining all of Apple's wireless and semiconductor team under one group. An additional email from Cook to employees revealed that Mansfield will be leaving the company in two years time.

"I am thrilled to tell you that Bob will remain with Apple for an additional two years. Bob has led some of our most challenging engineering projects for many years," said Cook in the email obtained by 9to5mac.

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Latest comments (6)

Peter Dwyer Games Designer/Developer 9 years ago
Bit of a puzzler this. Either you allow your people to learn and grow from their mistakes or you shuffle and make the situation worse. Dare I say it but, this wouldn't have happened under the late Job's watch. He understood the importance of failing and then coming back stronger (heck he did it himself a few times).

Looking at the shake-up I can't see how this makes Apples top tier stronger in any way. The iPad Mini kind of sums that up. Google have just pretty much blown this new improved Apple out of the water. To quote some Fort Minor lyric "Ridiculous; Without even trying!".
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Henry Toliver Network Analyst I, Windstream9 years ago
I don't get it... Apple's worth over $600 billion and the company just received a predictable success with the iPhone 5. This stinks of funny business.
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Tom Keresztes Programmer 9 years ago
This sounds like just any other company, doing the same. Reminds me of Peacekeeper wars (a Farscape TV movie)
However, lacking the Eidelons' mediation abilities, they kept the peace the only way they could - at the muzzle of a gun.
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Show all comments (6)
There has always been a third option - Shuffle and make the situation better. There have been many reports that Forstall has been an incredible source of friction for everybody involved in iOS.

Apple makes 40% profit on everything they sell. For the past 10 years they have never competed on stats that us techies look for, and they certainly have never competed on price. Apple is creating a high end category for every device it makes and competing with only itself, rather than race to the bottom with a thousand other companies.

If you don't think this can work then i think you need to look back and point the finger at the iPod 1, rather than the iPad mini which carries on a tradition that has been in place for a decade.
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Dave Herod Senior Programmer, Codemasters9 years ago
"We are in one of the most prolific periods of innovation and new products in Apple's history," said Cook.
Wow, yes, you've made the same products over and over in slightly different sizes. That's real innovation.
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Roland Austinat roland austinat media productions|consulting, IDG, Computec, Spiegel Online9 years ago
Peter, I understand that Forstall didn't want to sign the letter of apology re: Apple Maps. In the end, Tim Cook signed it - and Forstall has to go.
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