Google report claims 50 per cent of tablet users play games

Investigation puts gaming above watching video in terms of incidents and number of users

A new investigation into tablet use puts gaming as the second most popular activity, just behind checking e-mails.

The study, which was commissioned and published by Google, found that 51.5 per cent of its participants used their tablet for gaming in a two-week period. Overall, gaming represented an average of 10.9 per cent of the total incidents of use.

Only checking e-mails had a more favourable combination of the number of participants and the number of incidents: 84.5 per cent and 18.9 per cent respectively.

The report notes that, while its results are broadly similar to an earlier study conducted by Nielsen, it found that gaming was apparently more popular than watching video and social networking.

"By better understanding current tablet activities and their context, these findings may serve as a basis for anyone designing and developing applications and sites for tablets," the report notes

To read the full report, follow the link.

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Latest comments (6)

Peter Dwyer Games Designer/Developer 9 years ago
Now they just need to get their new 10 inch tablet right!

Having seen Samsung miss the boat with it's note 10 I can't say I have any real hopes that Google will notice and shoot for this lucrative market segment. What am I talking about I hear you say. The creative market of course! If the new Google Nexus 10 (assuming it actually exists) really does have a 2560 resolution, then it needs to also have the Wacom Digitiser screen features and even more crucially a pen to take advantage of it.

I don't of course expect any kind of intelligence from either party to see this though and perhaps Wacom would object as such features would undercut their own graphics tablets (though presumably the deal for the technology with samsung would more than make up for this). Such a screen would quickly become the graphics tablet of choice without any effort at all and the fact that it would also run standard apps would pretty much seal the deal.

oh well I guess creating new markets for a device isn't a sensible business plan is it.....
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Bruce Everiss Marketing Consultant 9 years ago
I think 7 inch tablets are going to be far more popular gaming machines than the upcoming new generation of home consoles from Sony, MS and Nintendo.
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Lewis Brown Snr Sourcer/Recruiter, Electronic Arts9 years ago
The gaming experience between a 7 inch tablet and a hone console is still a million miles apart, at the moment at least I wont be able to get my home cinema BF3 experience from a 7 inch tablet. Maybe once they get the whole controller interface and support in the forms of blockbusters games, but thats 3 years plus away so I think we have at least one more successful console iteration yet Bruce. Not to say I dont enjoy a bit of anyry birds or woms on my HTC but its just a different experiene.
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Kingman Cheng Illustrator and Animator 9 years ago
I think the real question is, how many of these users are also playing games on other platforms too. The gaming experiences aren't similar at all on more than one level. So people who like to get their friends around to have a game. Are you going to hand out tablets to all your gamer friends? What about people buying games for their children, tablet per child? 7-inch tablets may become increasingly popular but at the end of the day, people buy games consoles to game. Most people buying tablets don't do so specifically for games but it's great that there are games for mobile platforms. They're not comparable, the differences between them are still too far apart at this moment in time. I'm sure a significant number of people who are investing in 7-inch tablets already have games consoles and will continue to invest in them.

+1 tablet gamer does not necessarily mean -1 console gamer.

Edited 1 times. Last edit by Kingman Cheng on 23rd October 2012 3:47pm

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Bruce Everiss Marketing Consultant 9 years ago
All the research I have seen (PopCap etc) says people are using their tablets mainly at home. And that tablet time is replacing console time. Very many consoles are now gathering dust. The public have moved on. Read the news.
The 7 inch tablet is going to very quickly become an immensely popular gaming device. It will outsell all the console put together. It could become the most popular gaming device of all.
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Kingman Cheng Illustrator and Animator 9 years ago
Good grief, most Popcap games are for individual gamers, like Bejewelled and Plants vs Zombies. An individual gamer is more likely to buy a tablet and game on it (with or without keeping their console/PC gaming) than say a dad who wants to buy his kids something to game with. Family with 2-3 kids, buy a games console or buy 2-3 tablets, and maybe one for yourself?

No one is denying the potential the 7-inch tablet has, but to say that this one tablet will destroy the console market in the next generation is ridiculous.
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