Google report claims 50 per cent of tablet users play games
Investigation puts gaming above watching video in terms of incidents and number of users
A new investigation into tablet use puts gaming as the second most popular activity, just behind checking e-mails.
The study, which was commissioned and published by Google, found that 51.5 per cent of its participants used their tablet for gaming in a two-week period. Overall, gaming represented an average of 10.9 per cent of the total incidents of use.
Only checking e-mails had a more favourable combination of the number of participants and the number of incidents: 84.5 per cent and 18.9 per cent respectively.
The report notes that, while its results are broadly similar to an earlier study conducted by Nielsen, it found that gaming was apparently more popular than watching video and social networking.
"By better understanding current tablet activities and their context, these findings may serve as a basis for anyone designing and developing applications and sites for tablets," the report notes
To read the full report, follow the link.
Having seen Samsung miss the boat with it's note 10 I can't say I have any real hopes that Google will notice and shoot for this lucrative market segment. What am I talking about I hear you say. The creative market of course! If the new Google Nexus 10 (assuming it actually exists) really does have a 2560 resolution, then it needs to also have the Wacom Digitiser screen features and even more crucially a pen to take advantage of it.
I don't of course expect any kind of intelligence from either party to see this though and perhaps Wacom would object as such features would undercut their own graphics tablets (though presumably the deal for the technology with samsung would more than make up for this). Such a screen would quickly become the graphics tablet of choice without any effort at all and the fact that it would also run standard apps would pretty much seal the deal.
oh well I guess creating new markets for a device isn't a sensible business plan is it.....
+1 tablet gamer does not necessarily mean -1 console gamer.
Edited 1 times. Last edit by Kingman Cheng on 23rd October 2012 3:47pm
The 7 inch tablet is going to very quickly become an immensely popular gaming device. It will outsell all the console put together. It could become the most popular gaming device of all.
No one is denying the potential the 7-inch tablet has, but to say that this one tablet will destroy the console market in the next generation is ridiculous.