Fils-Aime: Nintendo TVii is a "better mousetrap" for consumers

Wii U service will be a more effective lure for users than normal TV services

Nintendo's Reggie Fils-Aime believes that Nintendo TVii will be a "better mousetrap" for consumers than existing TV services.

In an interview with The Seattle Times, Fils-Aime predicted that every member of the family would, "pick up and engage in [Nintendo TVii] at least once a day,"

"If that helps them get more comfortable with the GamePad and in the end adds to more games being played, then that's great. But fundamentally it's part of the overall proposition of games, TV, plus social," he said.

"In terms of a way to find what you want, to actually watch it on the big screen or on the small screen and then to be socially engaged on it, yeah, we do think we've created a better mousetrap."

Nintendo TVii isn't a content service like Netflix, Amazon or Hulu. Rather, it is a layer that brings the user's existing services together and adds robust social and search functionality.

"Based on the way you watch TV - which is based on shows, based on the actors, based on the genres, based on what your friends are watching - we solve that equation by letting you search that way across all of your entertainment. For us, we think that's the big idea."

Fils-Aime acknowledged the attempts by companies like Google and Apple to enter the TV market in similar ways, but he believes that "the challenge" other companies face is in building an installed base and forming relationships with content partners. As a game console first and foremost, the Wii U will generate a substantial installed base even without a TV service, while Nintendo already has strong links to services like Netflix through hosting them on the Wii.

"Essentially, we were the perfect vehicle to drive this type of innovation into the home. Whereas all of the other competitors have maybe an issue from a partnership standpoint that is tough to solve."

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Latest comments (11)

James Prendergast Research Chemist 5 years ago
Nintendo TVii is a "better mousetrap" for consumers, said Fils-Aime. "In America." He finishes.
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Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.5 years ago
He's the American division president. He's not allowed to speak on behalf of the other divisions....especially given that Nintendo TVii hasn't even been announced outside of the US yet.

I find the social aspects of the service intriguing but I don't know if I'll ever actually use it since I don't watch TV. Haven't for over a decade.
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Nicholas Pantazis Senior Editor, VGChartz Ltd5 years ago
I watch tons of stuff on Netflix and Amazon. This whole service is a big win for me, personally, to the point that, if it all works, it will actually be more convenient than watching them on a computer due to the unified search and second screen functions. I hope it lives up to the promise.
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Show all comments (11)
Tony Johns5 years ago
"TV is the best Mouse America." - Bandit Keith
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Greg Wilcox Creator, Destroy All Fanboys! 5 years ago
Well, given that a loaded mouse trap is something you wouldn't want your kids or other family members to go near (whether it's the classic snap or glue trap style), i think Reggie needs a better analogy. I don't use any online movie or TV services, so I don't care. I however, DO love the whole "play on the GamePad while someone else watches their program on TV" thing...
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Keldon Alleyne Strategic keyboard basher, Avasopht Ltd5 years ago
play on the GamePad while someone else watches their program on TV"
Well by the sounds of it TVii will allow the family to play on the TV while someone else watches their program on the GamePad :-)
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Daniel Hughes Studying PhD Literary Modernism, Bangor University5 years ago
I just hope they hurry up and roll this out in other markets. Didn't they have some form of tv service on Wii in Japan, for a little while?

And in the UK they were the first games company to secure a dedicated version of iPlayer on their console. If they can get iPlayer, Sky, Netflix, 4OD, ITV Player and Lovefilm into their TVii deal in the UK (Sky obviously only available to Sky subscribers, or those willing to get a subscription), I'd probably be able to live without my 360 and have my Wii U as my sole console for a little while, before I weigh up the next offerings from Microsoft and Sony.

It's no longer just about games or exclusives, where Nintendo look set to do well, it's about services and online packages like this, which Wii U is ready to deliver in a unique, all-in-one package, (in the States at least) from launch. Built in second screen, built in social network (really they could link Miiverse to Facebook/Twitter), possibility to game/video chat/socialise through the tablet while your show is on screen... I actually think Nintendo's online offerings with Wii U are much more forward looking, and a much more subtle hook, than anything Wii had. They just need to pull their finger out and deliver this globally as rapidly as possible, because rival companies won't sit idly by when Wii U hits the market.
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James Prendergast Research Chemist 5 years ago
The issue I have with all these interviews and "features" is that people in many countries are paying the same price (and sometimes more!) for fewer features and benefits. It irks me when they universally tout these features e.g. at E3 et al.

And when was the last time NoE/ UK ever said anything? I think the last news I saw about them was something to do with people leaving, lay-offs and mergers.

Edited 1 times. Last edit by James Prendergast on 10th October 2012 1:16pm

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Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.5 years ago
James, he's the US president so anytime he speaks it will relate to the US only. And this isn't limited to just Nintendo. That's the case for execs at all 3 companies. The sub division execs will rarely speak globally. That's usually left up to the chief execs (Iwata, Hirai and Mattrick/Ballmer).
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Sandy Lobban Founder, Noise Me Up5 years ago
If social TV interests you then check out Zeebox. Thats proper use of the second screen.
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Andy Samson QA Supervisor, Digital Media Exchange5 years ago
So who will speak for the Asian region? Just like with the 3DS this leaves other territories like "Asia" (ASI is a "region" separate from Japan) out of the loop. These added features will not work outside the US but we'll still be paying the same price. No "Nintendo Zone" or "Nintendo Video", and now no "Nintendo TVii" (a major "FREE" Wii U app!) >.<

Edited 1 times. Last edit by Andy Samson on 10th October 2012 7:05pm

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