Kickstarter reinforces creator-backer relationship with new rules

Product simulations and renders now forbidden, creators must include breakdown of risks and challenges

The popular crowd-funding website Kickstarter has altered its guidelines to ensure that its users don't confuse it with an online store.

In a post on the site's blog, the Kickstarter team details several changes that will, "reinforce that Kickstarter isn't a store," addressing the widespread concern that many Kickstarter backers believe they are purchasing a finished product rather than funding its creation.

From today, creators will have to address the potential issues that their products will face by answering the question: "What are the risks and challenges this project faces, and what qualifies you to overcome them?" This section will appear directly below the product description.

Other new guidelines include a prohibition on product simulations, limiting creators to demonstrating what can be achieved with the real product at any point in time. Rendered images of the product are also forbidden, with the Kickstarter team offering a general rule of, "under-promise and over-deliver."

For the full breakdown of the new guidelines, click here.

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Latest comments (9)

Interesting that sneaky practice by certain high-profile publishers forced these changes - wonder if names will be named?
Is Kickstarter so dangerous to the validity of the publishers business model, if so then its time they went!
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Interesting that sneaky practice by certain high-profile publishers forced these changes - wonder if names will be named?
Where did you read that, Kevin?
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Aric Norine Animation, Next Level Games9 years ago
The new restrictions on product simulation and rendered images only apply to product design and hardware categories. They don't affect game devs.
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Show all comments (9)
Greg Wilcox Creator, Destroy All Fanboys! 9 years ago
The funny thing is, it should be more about reading and comprehension by potential donors at the end of the day.

If someone willing to drop a few dollars on anything crowd-funded still doesn't know that Kickstarter doesn't "make" the products listed on their site or that even after reading a pitch, that donation isn't taken from your wallet unless that project meets its target (you don't lose anything but the time it took to read and pledge. OK, maybe a bit of hope if your dream project fails to get fully funded)... wellllll, it's time to head back to school. Or pay attention to that fine print.
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Whilst theoretically a good idea, in practice, I suspect unknown indies will find it even harder to gain funding now if they cant even visually illustrate their vision, the average is person is not exactly bright, but even they could work out kick-starter isn't a store, and these changes will make it harder for anyone not well known to gain funding I believe, as they might be able to work that out but imagination based on written text isn't the greatest strong suit of the average person today.

And kick-starter specifically is an american venture, they specifically snubbed oversea's including UK customers for quite some time now, frankly I hope their UK venture fails and they go crawling back to the US, I'm sure the UK can come up with its own solutions, I might like a variety of american companies but they all provided UK custom from the beginning, or at least earliest convenience, kickstarter however treated overseas folks like less the second class citizens, and now after all this time they're willing to offer the privilege of accessing their site.... me thinks not. We already have a local alternative,, yes the domain might indicate a us project but infact its uk company, the us merely working nicely with the pleasefund domain rather then pointing out a usa base.

Edited 2 times. Last edit by Alexander McConnell on 23rd September 2012 10:59am

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Andrew Goodchild Studying development, Train2Game9 years ago
"they specifically snubbed oversea's including UK customers for quite some time now,"

I was led to believe this was more to do with legal hurdles, and the differences between international laws, rather than snubbing?
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From source's Comment #2: "@Matthew The new guideline prohibiting renderings applies only to projects categorized as Product Design or Hardware. Other categories, including Games, are not affected."

So no need to worry, I take it.

Edited 1 times. Last edit by Johannes Smidelöv on 24th September 2012 7:25am

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Hugo Dubs Interactive Designer 9 years ago
Kickstarter should be worldwide, cause no other platform woth to work on at the moment. Except for indiegogo which works because instead of kickstarter, it is worldwide.

More than these new rules, why don't they ask for a specific planning and financing plans? I still don't know what is going on with the money afterall... Project eternity now has 1.5 millions to work with, but who is going to monitor it? Sorry to be so negative, but what could prevent one the bethesda team to put 100k in is pocket? Who would know about it ?
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