GREE: "The traditional PC will disappear"

CEO Yoshikazu Tanaka looks to the future at TGS

CEO Yoshikazu Tanaka has used his keynote speech at the Tokyo Game Show to highlight some of the changes that will be important to the gaming

"The line between PC and mobile has blurred, and that's a trend for this year," he told the Tokyo Game Show, as reported by Gamasutra.

He pointed out the fast iteration pace of smartphones compared to PC, and that more people were buying new smartphones, and more often, than they were investing in a new PC.

"The traditional PC will disappear, and smartphone and PC will converge to become a new platform."

He also predicted that more localised game studios would become important for all developers,m as they try to cater to the different taste of different parts of the international audience.

"As time goes on, localised services will be required," he said.

"In three years time, local development of games will be bigger. That's why we engage in worldwide development activities. Global participation will help us come up with new ideas."

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Latest comments (11)

Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.5 years ago
Of course more people were buying smartphones over PCs last year.

People don't buy a new PC every year and PC's are already at a high ownership rate so their rate of new owner uptake is going to be lower.

That's not indicative that smartphones are going to overtake PC's or that traditional PC's are going to disappear anytime soon.

Can I upgrade the RAM in my phone? How about adding a new CPU? GPU? DVD/Blu-ray drive? What about that surround sound audio system on my desk?

It just bothers me when I see people in a high position take such a narrow minded look at the overall industry just because their segment of it is new and doing well.
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Andrew Animator 5 years ago
I often find myself sitting in my living toom 2 meters from my PC using my phone to browse the internet, struggling I might add, because of the fiddly nature of it. I end up wondering why, i guess it's simple convenience.

Are phones better than pc's, no, probably not at any single task, even the call quality is worse on my phone than skype on my pc, but what phones are is convenient.

Personally I don't care if they converge, but I will always want the ability to connect this new device to a monitor, keyboard, mouse, controller, sound system, etc, and if it has that isn't it just a small pc which makes phone calls.

Edited 6 times. Last edit by Andrew on 21st September 2012 1:45pm

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Dave Herod Senior Programmer, Codemasters5 years ago
Sure, I can just imagine swapping my dual 24" monitors for a smartphone to run Visual Studio, 3DS Max, Office, etc.
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Show all comments (11)
John Bye Lead Designer, Future Games of London5 years ago
After getting an Android phone I found myself going days or even weeks without turning on my old desktop PC. In the end I bought a cheap laptop to replace it, and that gets a bit more use, but I still check e-mail, read the news and so on using my phone most of the time. The fact that my phone has a decent sized slide out QWERTY keyboard certainly helps there, I'd hate to reply to e-mails on a virtual keyboard that covers half the screen.

Phones are far more convenient for basic tasks like browsing IMDB and checking your mail, because they're switched on all the time and you carry them around with you everywhere you go. But PCs will still have a place for more advanced tasks for the foreseeable future, even if many of the new Windows 8 systems are blurring the lines between PC and tablet. Indeed, it's arguable whether products like Windows Surface are a tablet or a slimline laptop.

Now, if the guy from Gree had said tablets and PCs, that would have made a lot more sense than "smartphones and PCs are converging", because those are clearly two very different devices which aren't going to truly converge until you can wirelessly link your phone to a keyboard and a TV or monitor and use it at home or at the office for desktop publishing, programming, 3D modelling, music composition, and all the other things you'd struggle to do on the smartest of smartphones today.
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Thomas Dolby Project Manager / Lead Programmer, Ai Solve5 years ago
I think the criticism of this being closed minded is being a bit hypocritical. I don't think it's impossible to imagine a future where mobile processing power is advanced enough to replicate a lot of the things a PC can do (for the average consumer), and you can simply plug your smartphone into a dock that hooks up to your screen, mouse and keyboard.

We're already starting to see a lot of this happening with tablets, I don't think it's going to be too many years before you can carry your PC around with you everywhere in your pocket.
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Felix Leyendecker Senior 3D Artist, Crytek5 years ago
He kind of has a point. Who buys an actual PC anymore these days? People who work on them do, and a few PC gamers. A few years ago it was laptops, today it's tablets that replace them. The retail market for PC hardware has been in decline for years.
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Andrew Animator 5 years ago
He kind of has a point. Who buys an actual PC anymore these days?
Have you seen how many people there are on steam?

Edited 2 times. Last edit by Andrew on 21st September 2012 2:40pm

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Barrie Tingle Live Producer, Maxis5 years ago

Asus already made such a device with the PadFone. +

Edited 1 times. Last edit by Barrie Tingle on 21st September 2012 6:47pm

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Robert Mac-Donald Game Designer, Lethe Games5 years ago
He is certainly right to me if he is talking about PC/laptop users that only browse the internet and don't really use any software nor download anything that can't be replaced with a manager App.

But the need for a device with mouse and keyboard and that has a steady pace of new more capable hardware is not being replaced, specially regarding games.

If anything, I think the line is becoming less blurred. Gaming on the PC just keeps looking more and more like something that is obviously to a different target audience than consoles and smartphones.

While I really enjoyed smartphone games like Spooky Hoofs or Infinity Blade, I wouldn't wish them to be the only types of games we have access too. The same goes for consoles games that rely on the gamepad alone.

Edited 3 times. Last edit by Robert Mac-Donald on 21st September 2012 7:45pm

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James Prendergast Research Chemist 5 years ago
@Robert MacDonald

I agree with this entirely. I know many people with smartphones and tablets that aren't huge gamers but they ALL have laptops and desktop PCs for serious long-term work. As long as PC technology keeps advancing then the equivalent mobile chipsets will never be as powerful. As long as people need to use seriously powered systems then they will use PCs because you just cannot cram an equal amount of power into a smaller system - this is true even in the PC space, unless you believe you can run mid-high range components on a 280-300W PSU...

[edit] I thought replies worked now?

Edited 1 times. Last edit by James Prendergast on 22nd September 2012 7:05am

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Tony Johns5 years ago
if PC games go, then what will happen to the Japanese indie and eroge industry in Tokyo?
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