iPhone 5 sees 2m pre-orders in 24 hours

Apple's new device scores "phenomenal" customer response

The new Apple iPhone has beaten previous records and received over 2 million pre-orders in the first 24 hours of availability.

"iPhone 5 pre-orders have shattered the previous record held by iPhone 4S and the customer response to iPhone 5 has been phenomenal," said Philip Schiller, senior VP of worldwide marketing.

"iPhone 5 is the best iPhone yet, the most beautiful product we've ever made, and we hope customers love it as much as we do."

The device won't go on sale until September 21, but pre-orders have already surpassed the number of launch devices available. The device was officially unveiled on September 12, and pre-orders went live two days later.

The 2 million figure doubles the previous record set by the iPhone 4s.

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Latest comments (7)

Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.5 years ago
That's a lot of phones. Was something wrong with 2 million people's phone?

Of course, if could just be 2 million people like this.
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Hugo Trepanier Game Designer, Behaviour Interactive5 years ago
This has turned into a social disease where people no longer stop and think about their true needs and the value of the products on offer. I'm sure the iPhone 5 is a fantastic device but most people would be perfectly happy with their current version 4 still.

The iPhone is now the Call of Duty of phones. with Apple pumping out a new sequel every year that's only marginally better than the last offering. Apple could put polished turds in shiny white boxes and they would sell because of the momentum they gained. Their success is awesome but the numb sheep following blindly are kinda sad.
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Jess Kappeler Senior Game Designer, Pipeworks Studio5 years ago
We don't know what percentage of that 2 million is upgrading from a older edition, how many are swapping from android, or how many are getting their first smart phone. The market is still growing, I doubt a very high percentage of that 2 million is upgrading from 4s.
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Show all comments (7)
iBrain does not come installed as default unfortunately.
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Tomis programmer 5 years ago
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Fran Mulhern , Recruit3D5 years ago
Presumably that figure includes carriers who have ordered in bulk?
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Nicholas Pantazis Senior Editor, VGChartz Ltd5 years ago
@ Fran Sadly no. This is consumers (or possibly offices, though I seriously doubt many businesses are ordering these for their customers) only. Regardless, I'm sure it's a quality device, but I've never understood why ANYONE can't wait two years for their contract to be up before upgrading. Is a new phone that desperate a proposition? Do these people not realize that if they waited two years, the iPhone 5X would be out and they would get that for $200 instead of paying $600 for an iPhone 5 (which adds no significant features over their 4S) and then another $600 for the iPhone 5X?

Oh well. It's other people's money. Not mine. Stimulates the economy I guess.
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