Nintendo Wii U: "we believe in making money on our hardware"

Reggie Fils-Aime on pricing, the five month launch window and why the industry thought Nintendo were "nuts"

At a press event in New York City to unveil the Wii U's launch plans Nintendo of America president and CEO Reggie Fils-Aime took the time to answer some of GamesIndustry International's many questions. While the announcements of price, launch date and more did much to alleviate some of the uncertainty surrounding the console and the company since E3, the bottom line is no one - not even Nintendo - can really predict just how well (or poorly) the Wii U will fare this holiday and the years ahead.

That said, it's Fils-Aime's job to steer the ship in North America, or as he says, "to galvanize the Nintendo of America resources to make this launch our best ever." That's no small feat, seeing as how the original Wii became a mainstream phenomenon. Reggie remains as confident as ever, however, that his team and the talented developers across Nintendo in Japan will deliver a Nintendo experience worth ponying up 300 bucks (at minimum) for.

In this exclusive interview, we speak at length with Reggie about the value proposition of the two Wii U bundles, dealing with consumer perception in a market affected by tablets, free-to-play and cheap apps, the future of gaming with two GamePads, relying too heavily on the same Nintendo IP and characters, and much more.

Q: Let's get right into it. Big news today with the Wii U price points and release date. How did Nintendo arrive at $299 and $349 as the price points for Wii U? And will Wii U be profitable from day one?

"We don't believe in pricing a product and then having to reduce the price some short time later"

Reggie Fils-Aime: The way that we approach consumer value is we want to make sure we give the consumer a lot for what they pay, and when you look at that basic model you get the innovation in the GamePad (and all of the gaming options that presents), you get Miiverse in terms of a gaming community, you get Nintendo TVii, you get video chat... all of that is included in the base proposition. We think $299 is a really strong value, and it's a value that's going to be strong for a long time.

That gets into another one of our pricing philosophies; we don't believe in pricing a product and then having to reduce the price some short time later. When we had to do that for 3DS, it was a very painful proposition for us. And what we did with the Wii at $249 and leaving it there for, I think, about three and a half years is very much consistent with our pricing philosophy.

In terms of profitability, we don't comment on our internal byproduct P&L, but as a philosophy, we believe in making money on our hardware, even if it's small amounts of money at the start. We don't believe in losing a lot of money on hardware. I brought up 3DS - after the price cut, we were losing money on 3DS hardware and that's what led to our posting our first operating loss ever as a public company.

Q: We did get some reaction from industry analysts, I'm not sure if you've had a chance to hear what's being said…

Reggie Fils-Aime: I haven't had a chance to read.

Q: This should be fun. We have EEDAR's Jesse Divnich saying Wii U is unlikely to persuade core gamers with that $299 price point...

Reggie Fils-Aime: He needs to see Call of Duty that we have here, or Assassin's Creed.

"As we prepared to launch the Wii, the industry thought we were nuts. We were able to make history as the fastest selling home console ever"

Q: He did mention Call of Duty specifically and he said that he doesn't think straight ports from Xbox 360 would be enough to entice core gamers. That was his point of view, and Michael Pachter said that while Nintendo is looking at a holiday sellout, $299 will seem high in March when we expect Microsoft and Sony to cut prices.

Reggie Fils-Aime: But those are a different generation than our product.

Q:Sure, but how do you respond to the general sense from some people that Nintendo could have been more aggressive with pricing?

Reggie Fils-Aime: In the end, the consumers are going to decide. So I'll share this data with you. We've announced the price and we have a number of retailers taking pre-orders and the feedback that I'm getting from retailers is extremely strong in terms of pre-sales and consumer excitement at the store. In the end, I care about those people. I care about the consumer who's putting money down on a pre-order and whether or not we're presenting a great value to them. Based on some of the reports I'm getting, the answer is yes.

Q: Sticking with the pricing issue...

Reggie Fils-Aime: It's not really an issue...

Q: The pricing topic... [Reggie laughs]... I think Kindle, for example, coming out with their low cost tablets, and Apple with their announcements yesterday… we're speaking of that value proposition, and it seems that while some consumers are okay going with higher hardware prices, they may expect a lower software cost - you see those dollar apps or $10 apps and things like that. How do you think Nintendo is shifting to perhaps get to that differing consumer philosophy on value?

Reggie Fils-Aime: We believe that when it comes to hardware, we want to pack a lot into the smallest price possible, so that's why we don't charge for additional services like some of our competitors do. That's why we include the capability of video chat with the GamePad's built-in cameras, for example. From that standpoint, we want to make sure the hardware is as strong a value as possible for as long as possible.

On the software front, what I would tell you is it's important that we offer a range of software experiences that have a range of prices. Here today, we're showing off three different digital experiences and we haven't announced what those price points will be, but certainly they will be less than full price games. So we have to make sure that the value equation for what you get and what you pay is as strong as possible, whether it's a smaller piece of digital content or whether it's when a consumer buys Wii Fit U.

Q:Part of that value equation is the Deluxe bundle with Nintendo Land…

Reggie Fils-Aime: Nintendo Land plus the Deluxe Digital Program, which we think are two very strong elements that make the Deluxe bundle really attractive.

Q: Looking at Nintendo Land as a pack-in title, and remembering the success of Wii Sports [as the Nintendo Wii pack-in] - which became a cultural milestone - why did you go with something like Nintendo Land, which uses the IP but is not universal with things like baseball, basketball, etc. Why did you go with something that seems to appeal more to traditional gamers?

Reggie Fils-Aime: Well, I'm smiling because when we showed Wii Sports six years ago, the reactions from the industry were things like, "What if I want to play single-player tennis? Why do I always have to play doubles?" Or the reaction was, "Where are the arms? Where are the legs?" It was a focus on things that had absolutely nothing to do with the experience.

Q: Then is Nintendo Land a reaction to that?

Reggie Fils-Aime: Based on some of the things you mention, I think it could be. In our view, Nintendo Land, with the 12 attractions that leverage Nintendo IP but put your Mii into that IP, we think it's brilliant. Because of the full range of experiences - some are single-player, some are multiplayer - they make use of the GamePad in different ways. We chose to include Nintendo Land because in our view it's the most complete representation of all the different ways you can utilize the GamePad. Whether you're using it to throw ninja stars or using it as you fly a Metroid ship, the experiences really highlight all the different ways to utilize the GamePad. That's why we think it's the best title to pack in.

"The fact that our competitors are on a different time table, that's their issue, and that will be their issue to deal with"

Now having said that, are consumers super excited about New Super Mario Bros. U? Absolutely. Are consumers going to be super excited by ZombiU and Call of Duty and all of the great titles that are going to be available? Absolutely. But we think Nintendo Land serves a very strategic purpose.

Q: Speaking of Mario, we've had three New Super Mario Bros. games in three years, and obviously Nintendo hears the call, it's becoming an annual thing at E3, "Where's Mario? Where's Zelda?" And then you start delivering but now you're hearing other questions...

Reggie Fils-Aime: Is it too much?

Q: Yeah, are we getting too much Mario? Is there a danger in using Nintendo's IP too much?

Reggie Fils-Aime: I would say categorically, no. And that's because our developers, starting with Mr. Miyamoto and going through the entire EAD development organization, they understand the power of our franchises, and they understand that the only reason these franchises have the power that they do is that they have to make sure that each subsequent edition is unique, different and offers something new. They know that if they don't do that, we'll kill the golden goose that lays the golden egg. So it's something they are highly cognizant of, and even the executives on the business side, we hold that IP very dearly to make sure that every edition in the series is foundationally sound.

Q: Nintendo hasn't been first out of the gate in a home console generation since the original Nintendo Entertainment System. So this is the first time in a while...

Reggie Fils-Aime: And with a Mario game...

Q: And with a Mario game. How are you going to capitalize on the Wii U's head start?

Reggie Fils-Aime: Well, it's our responsibility to leverage all of the assets we have, whether hardware assets with the GamePad, new service assets like Miiverse and Nintendo TVii, the great software lineup... it's our responsibility to leverage that as strongly as we can to get the consumer excited to say, "I gotta get this hardware. I have to play this game." That's what we need to do. The fact that our competitors are on a different time table, that's their issue, and that will be their issue to deal with. For us, we've always known that the follow-on to Wii needed to be something substantial with a fantastic lineup of games and very strong third-party support and that's what we've focused on delivering.

Q: When will we know about the actual launch titles? It does seem like this "launch window" is getting larger and larger. I think it's up to almost five months now...

Reggie Fils-Aime: Well, it's through the end of March, and from third-party perspective, you'll hear from third-party publishers on the specific launch dates for their titles. Part of what comes into play is if they're launching multi-platform titles, they like to launch them all on the same day, even if that's in advance of the actual hardware launch for Wii U. Part of the reason that we're actually able to surprise people with the launch date is we held it very close, but now that the launch date is public and now that the publishers are working through all of their final schedules, they'll be able to better communicate exactly what's launching.

Q: With the holiday launch in November and a very competitive landscape with announcements from Apple, and Kindle, and others, are you worried that consumers won't be able to fit Wii U into their holiday schedule?

Reggie Fils-Aime: I'm not concerned about it because that's our responsibility. That's what Nintendo of America has to do, as a sales, marketing and distribution company. We have to own that top of mind awareness with consumers and get them to say, "Yes, I need to spend my hard earned money on this machine and on its games." I'm confident we're going to get that job done.

Q: We haven't seen much about using two GamePads, and in the Japanese event last night, they had a price point for standalone GamePads.

Reggie Fils-Aime: The reason you don't see games with two GamePads [at this event] is the technical ability to make two GamePads work was delivered to publishers after they started this current round of development. So you'll see those two GamePad experiences at a later date; when those games are coming, that's when we'll make a separate GamePad available.

"The reason you don't see games with two GamePads is the technical ability to make two GamePads work was delivered to publishers after they started this current round of development"

Look at it this way: when we're preparing for launch, I need to make consoles and I need to make GamePads, and I need to put them together in a box to sell at retail. And if I'm using my inventory assembling GamePads that don't support any games in the marketplace, all I'm doing is reducing my available inventory to sell on launch day.

Q: So we won't have individual GamePads at launch.

Reggie Fils-Aime: Not here at launch.

Q: Free-to-play is an increasingly large market and it's something we cover quite a bit on GamesIndustry International. With Ghost Recon Online being on hold for Wii U, how is Nintendo looking at free-to-play and Wii U?

Reggie Fils-Aime: Free-to-play or any other business model really needs to be separated out into the business model itself and the content that delivers on that business model. In terms of business models, we love them all. Full priced games, smaller digital content, free-to-play, consumable content, subscription services... we love them all. The good news is that the system that will support Wii U will accommodate all of those business models. So at that point, it's up to the developer and publisher to figure out what it is that they want to do.

On the content side, we just believe it's important that the content match the business model. And some of the people who are having trouble today are, I think, examples where the content is not matching the business model by having something that's free-to-play but it's not hooking me and I'm not getting far enough into the game to actually spend money on future purchases, that's a bad business model.

Q: Anyone in particular you're thinking of?

Reggie Fils-Aime: I'm not going to call out any competitors, but there are a number of people where [it's a problem]. Pick the business model, and I can find people where it's working and I can find people where it's not.

Q: Do you feel a little relieved that Nintendo didn't go head first into social gaming?

Reggie Fils-Aime: You know, we are a very thoughtful company. We've been playing in this space for better than 30 years. We have very strong views on what consumers want in a gaming experience, and that's what drives our thinking.

Q: The Wii U launch is a hugely important launch for Nintendo - every console launch is the most important launch up to that point, but this one takes on greater importance because the competitive landscape this time is heavier. Do you feel any pressure about this launch?

Reggie Fils-Aime: What's interesting is the competitive landscape is always tough. Roll things back to 2004, as we're preparing to launch the Nintendo DS. We had N-Gage - I don't know that they had flamed out quite yet - PSP was on the horizon, and DS went on to be the best selling gaming system of all time.

As we prepared to launch the Wii, go back and look at the stories; the industry thought we were nuts and that, in the end, Nintendo should become a software focused company. We were able to make history as the fastest selling home console ever - almost 100 million units sold coming up on six years.

So the competitive landscape is always tough and a new system launch is always challenging, but my job is to galvanize the Nintendo of America resources to make this launch our best ever.

Q: You're not worried then?

Reggie Fils-Aime: I worry all the time, but it's not a question about worrying. But it's a question of making sure that we're as prepared as humanly possible to deliver on what is, again, a groundbreaking Nintendo innovation.

Q: Thank you, I really appreciate the time.

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Latest comments (24)

Jason Avent Studio Head / Creative Director, TT Games Publishing9 years ago
Does anyone else believe? That's the question. : )
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there you go - the first full subscription model dlc - now we sit back for XB720 version and that should alienate enough of the core gamers to force them onto pc!

great job guys
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Greg Wilcox Creator, Destroy All Fanboys! 9 years ago
Nice interview, but what's up with the near CONSTANT muddying of the waters when it comes to grasping what the Wii U is primarily for? If I'm buying a console, I'm buying a console (this one just so happens to have a lot of features I won't use at first). If I'm buying a Kindle or tablet, that's what I'd buy for what they do best (and it's not gaming in my opinion).

For me, there's NO confusion, mingling of the species or other consumer bafflement that you and some analysts seem to suffer from (even if it's in the form of a few curious queries). This weekend, I'm going to survey a bunch of people and ask if they're going to buy a Wii U or a tablet/mobile device this holiday season and I'm betting that they won't hesitate to choose one or the other, not wonder about app prices being cheaper and reading Fifty Shades of Grey better in the dark.

The day we can all play an official version of Mario Kart on a iOS or Android device is the day Nintendo is out of the console business. But I don't think they want to give that space up just yet.
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To be honest Greg, I still haven't latched onto what the wii u is or how one uses it. Short of trying it out, it's probably analogous to when native Indians saw Columbus ship s for the first time, that collectively it was filtered out of the brain
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Rick Lopez Illustrator, Graphic Designer 9 years ago
Hey I want to give Nintendo my money. WiiU is a sound offering for a sound price, for reasons Ive mentioned in other posts. Im ok with whatever specs it offers, to me graphics have flatlined. And now its all about visual style and aesthetics. I see a game like the Last of us, which is done on current gen consoles, and I figure the only thing that game needs is less stiff animations and facial expressions. Which i bet the WiiU can handle. 2GB Ram 1 dedicated to the OS and one dedicated to game graphics, is alot for a game console. Considering the PS3 has only 512MB Ram and look at all it can do. The optical discs are 25GB and the console has the ability to use external storage via USB for extra storage, which makes the 8GB version appealing for 300$... I probably will get the deluxe version cuz it not only includes a few extra stuff, but it might include a game. It even cmes with the damn HDMI cable.

Even if the pack in game is Nintendo land, its a game I can enjoy with my family, right out of the box, using my old WiiMotes. I have like 3 of them. Cause honesly my girlfriend doesnt play hardcore games, but we have loads of fun playing wii sports resort. But this at least gets her to sit next to me while I play Mass Effect, or uncharted. I can talk to her about these games and now she understands them and see's them as a storytelling medium and artform, thanx to Nintendo. Plus its fully backward compatible with my old Wii games and peripherals.

Nintendo got alot of things right. Im not worried about specs. Specs are something that will evolve naturally over the cycles. I mean who the hell in there right mind is gonna buy the SONY 4k resolution TV SONY released for $25,000? There is currently no media offered at that resolution, and current storage media doesnt offer the means to store it. On top of that who can download 2 hours worth of 4k video even over a T1 or broadband connection? If SONY and Microsoft plant to sell me a console for anything over 300$ I will wait for a price drop.

Smart phones and tablets sell because they are tied to an utility, such as internet and phone. Its like the electricity or water bill, and when there arent smart phones or tablets, people pay for these services seperatly. not to play games, but to communicate and work. But people dont buy phones and tablets to play games. Its mainly for the phone calls and now the internet. And the WiiU is incorperating many of these features. The gamepad screen can even work as a virtual keyboard and microphone. It has a front facing camera and everything. I mean I have a phone, and I have some games, but i really dont play on it often, except to kill a few minutes while on the train. I use my dedicated home consoles to get my real gaming fix.

Nintendo seems to be getting alot of third party support. And the promise of having their own games, Mario Zelda, metroid, smash bros in full HD is enough to make me buy one. There online plan seems promising and bottom line I like Nintendo. They only arent selling any more Wii's because they sold a Wii to everyone who would buy one. My last Wii Game was Xenoblade and The last story, played through both and were one of the most memorable game expiriences I had.
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Matt Walker Production Coordinator, Capcom9 years ago
I certainly hope they're making money at that price- they were crucified by the investors for being in the red for the first time. That being said, Iwata seems to be indicating that they're having a hard time making money at the price point they chose.
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Rick Lopez Illustrator, Graphic Designer 9 years ago
If they can just get enough units out the door, which i think they will, they can offset the lack of huge hardware profits with software. Right now its important that they get the price right and offer just enough features and value in the hardware to justify it. I think they did. I was very hardlined about PS VITA. In fact upset. But the WiiU at 300$ warrents a purchase. I think its a sweet package. And the fact that you can use external storage mediums and full backwards compatibility, means that straight out of the box, I can have fun with it. A price drop and bundles with mario Bros U are practically imminent, but for a NEW console release, i think they did well. As they shift more units over time, I think nintendo's strategy will pay off.
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Jason Avent Studio Head / Creative Director, TT Games Publishing9 years ago
I found this pretty interesting.

Wii U is pretty cheap in comparison to other console launch prices. Ninty have always been economical.
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Jess Kappeler Senior Game Designer, Pipeworks Studio9 years ago
People tend to forget that in general the gaming press fits into the hardcore category, while this is actually the minority when it comes to people that play games. Wii broke into the casual gamer market and it looks like Wii U will continue to do the same. I also don't see the connection when people compare the gamepad to tablets. I don't know about you but I'm not going to buy a 8 year old child an iPad, but I would get them a new Nintendo console for Christmas.
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Greg Wilcox Creator, Destroy All Fanboys! 9 years ago
Well, it's definitely something hard to grasp until you sit down and get some hands-on time. It's like trying to explain ice cream or a decent pint of beer to someone who's never tried either. I can tell you everything and you'd still wonder what the heck I was raving about afterwards.

Of course, I'm also hoping I didn't just trade Manhattan for a sack of worthless trinkets six months from now, but we'll see, I suppose...
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Caleb Hale Journalist 9 years ago
Pre-ordered a Wii U today, even though I told myself I wouldn't be purchasing one at launch. Having a 7-year-old son who wants one helped change my mind, however Nintendo is delivering a good package with this console.

The $299-$350 price point is fair, given the upgrades Wii U has over the Wii. Those expecting a lower price, especially in the gaming media, I think were under the impression Nintendo should be apologetic for not building a more powerful console.
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Ok, now I got the point of Nintendo hardware. Before this article I thought Nintendo should retire as a hardware manufacturer and make games for other platforms - because generally speaking, Nintendo hardware was always sort of "outdated" in terms of raw power and specs. Now it's clear... they've almost always used their ability in making games, and their game franchises in order to PROFIT from hardware as a BYPRODUCT of selling their games! (in some sense, that's a smart business plan)
Other platform holders do the opposite... they lose money on top-notch hardware in order to have more chances to sell lots of titles on the platform.

Oh dear, I hope smartphones and tablets are going to end all of this... as I'm personally tired of having to buy yet another console in order to play Frigging Hyper Mario... :)))
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Patrick Frost QA Project Monitor 9 years ago
@Emanuele: Nintendo understand that having bleeding edge or even cutting edge tech creates a product that is poor value for money to the vast majority of consumers. Also, you're complaining about having to buy a another console? You generally need to buy a new phone every 2-3 years!
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@Emanuele: Hence the great Apple "rip-off": they make 95% of their profit from over-priced hardware, and they sweeten the deal by getting non-Apple developers to make thousands of apps & games... which are virtually given away for free!

The price of the WiiU is very reasonable - is it that bad to have a company make a *profit* from something they sell? Its a better value proposition that the Wii, which was effectively the same price when it launched.

You'll note MS/Sony aren't that different - their profitable periods usually align with them selling hardware for profit.
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Liam Farrell9 years ago
It really depends if the casual market that embraced the wii originally will buy into the wiiU. The basic 8 gig model will fill up with apps and games and dlc in no time and multiplayer is done in a convoluted way (until devs work out how to makes games using two pads or ninty sell them sepperate) plus casual gamers already play games on touch screen devices, if Nintendo don't price the games competitively then there's no appeal to the casual market to buy a second wii that you control with a DSi, essentially.
The core gamer is less inclined to buy one. So what if it has COD and mass effect? they already own consoles that plays those games and they look the same, if not marginally better. And previous attempts at making core games on the wii decended into console ports or shovel-ware that had you shake the wiimote on occasion (Resi 4 and metroid prime aside, they were great fun) and endless part-games that casual gamers will only buy one or two of a year.
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Greg Wilcox Creator, Destroy All Fanboys! 9 years ago
@Liam: You're a wee (or is it Wii?) bit off in your "core gamer" comments. Unless you're considering those who only owned/own Nintendo consoles not part of the "core" you're imagining. Which would make your opinion just that and not quite an actual fact.

All you need to do is ask a Nintendo-only console owner who HASN'T played those games you mentioned if they want these "old" games. Guess what? For the most part, they do. My quick survey of 100 random people near one game retailer here shows that 82% of the people I spoke to were interested in the Wii U and the majority of them were interested in seeing and/or playing titles like CoD, Batman Arkham City, and Darksiders II on the system. Only 26% were Nintendo-only gamers (usually parents with kids in tow), but all of them liked the idea of the new system getting games already on other consoles because (*gasp!*) they haven't played them yet (shocking, but true).

There were a few people (current PS3 and 360 owners) who said they "might" buy a Wii U but would skip certain franchises on the console until I asked if they'd be more interested if the new controller made a huge difference. That's when most got that light bulb going off above their heads and I started hearing a lot of variations on "Well, if it changes how the game is played, it could be really cool.." Amusingly enough, a bunch of people also wanted more content and less DLC. That was interesting hearing it so many times because I didn't prepare any DLC questions at all.

There's still an oddball perception that Nintendo "doesn't do hardcore games" among some, but all one needs to do is look at the complete Wii library to see that there were a number of key releases over the years that were overlooked. Sure, there weren't nearly as many "core" games as found on the PS3 and 360 and (other than third party titles in certain franchises) Nintendo really didn't have a major first-party series on the Wii that pumped out the testosterone like a Killzone, Uncharted, Halo or Gears of War. Then again, they managed to make do without a yearly in-house kill-fest.

Anyway, like any new console launch, there are indeed people excited to buy in and these early adopters will be the ones buying a Wii U for those games they've heard about as stellar on other consoles plus whatever new IP they find interesting. As for me, as a critic of sorts who's played most of the coming to the Wii U as enhanced versions, I'll play them again to review so I can at least let my readers know how the new versions stack up. It's only fair at the end of the day for as many other writers to do this just so they can let people know if these versions as as good as (or better than) the originals.
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The Japanese media are saying the machines price is supported by the subscription service!
I just wonder of Reggie really knows anything and is a figure head for the Western operation with zero operational control?

The games trade seems to be quiet on the structure (substance) of the Nintendo online business model (two flavors of machine and sub). Assume a wait and see approach, before we get to see the new X720 and PS4 equivalents.
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Thomas Dolby Project Manager / Lead Programmer, Ai Solve9 years ago
Nice interview, it's nice to see something on that actually puts the interviewee under some pressure for a change.

I can't say that Reggie was too convincing for me, difficult questions seemed to be deflected with a knee-jerk defensive response of "well I don't think it's a problem, so you shouldn't either".
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Liam Farrell9 years ago
I mean the core audence nintendo hope to attract. If recent comments are anytng to go by. What gamers say and ultimatly what they end up doing tend to differ. Even in the equally fickle casual and childrens audience. This time last year the future was downloadable tablet/mobile games. Now they're panicking like nobodie's business. Plus when did shovelware sell conoles? If you want all those games you listde you can get them already on a console that's cheaper than the wiiU. I justdon' think the controller is that great a leap compared to smart phones and tablets and no real sign of a killer app for now
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Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.9 years ago
Liam, the "leap" is modern console power, touch interface, full button and analog compliment, asynchronous gaming, full online, B/C with Wii and more in one package.

It's not about being a better tablet or being a better X360. It's about offering something for everyone. Don't want to use the GamePad for Call of Duty, don't. Use the Wii remotes. Or the pro Controller. Does your tablet offer that much choice?

Besides, the average tablet or phone gamer isn't really looking at a home console for games anyway. Console games tend to be too much game for them. Take a game like Wii Sports Resort, for instance. $50 game. But you don't buy games like that on a phone, you'd buy just one of the single sports for a few dollars. At 12 sports total, that's a little over $4 per sport. So it's not priced as bad compared to an iOS game as first perceived.
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Rick Lopez Illustrator, Graphic Designer 9 years ago
@Jim - You really hit the spot with that last comment.
Anyway, Im pretty excited about the WiiU. I was gonna preorder mine, but all pre orders are gone. I dont think this will be a failure at all. Really dont know what people are talking about. Specs arent everything. I believe nintendo's muscle is in its IP's.
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Nicholas Pantazis Senior Editor, VGChartz Ltd9 years ago
I preordered but I had to preorder from Toys R Us, who notoriously preorder well past their available stock, so I'll have to show up early to get it.
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Greg Wilcox Creator, Destroy All Fanboys! 9 years ago
@Rick - are you in the US? Try Best Buy. Yeah, they're in some bumpy financial straits, but I think they may still be taking pre-orders. Not sure about when they'll ship, as I was told I'd get my Wii U between the 18th and 23rd of November. Then again, I chose to have it shipped (for free) as I'm not going to be caught dead walking from the BB near me that's in a dicey neighborhood with a brand new system on day one.

Hmmm... Then again, I WOULD be caught dead... after I got mugged. I just wouldn't have a Wii U near my corpse (ha ha)...
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Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.9 years ago
Greg, BB ran out over the weekend.
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