Portalarium partners with Zynga for Ultimate Collector

Ultimate Collector is coming to Zynga's network

Social and mobile publisher Portalarium has partnered with Zynga to bring Ultimate Collector to Zynga's existing userbase. Launching on the Zynga Platform - like Sports Casino earlier this week - means that Ultimate Collector will be available on Facebook and The title itself is a collecting game based on shows like Pawn Stars and Storage Wars, developed under the guidance of Ultima creator and Portalarium creative director Richard Garriott.

"We couldn't be more pleased to be rolling out Ultimate Collector on," said Portalarium CEO, Fred Schmidt. "With its millions of players worldwide, Zynga provides the best vehicle for us to put our game in front of the biggest audience. Plus, Zynga understands social gaming better than anyone else in the world."

"Ultimate Collector is really three games in one," says Garriott, Portalarium's co-founder and creative director. "It's a collecting game where players go on a major hunt for collectibles ranging from toys, gadgets, historical weapons, novelties and famous art and display those collections in their homes. It's a shopping game where players can visit shops and stores in our game, some of them from national retailers, to purchase items and add to their collections. And it's a world building game that allows players to outfit a home, show off their collections to their friends, sell virtual items to other collectors and make in-game money to upgrade their house and grow it even larger."

Portalarium counts Macy's and book publisher Simon and Schuster as brand partners for the game, with more being announced at a later date. The game is currently in limited beta on Facebook, with a release on in the future.

Related stories

Zynga returns to full-year profits for the first time in seven years

Net income up $138.4m year-on-year to $26.6m, daily active users reaches four-year high at 20 million

By James Batchelor

Pincus: For new mobile devs, it's organic growth or bust

At Slush, Zynga founder Mark Pincus advised mobile startups to set a "high bar" for organic growth before investing in advertising and UA

By Matthew Handrahan

Latest comments (1)

Andrew Goodchild Studying development, Train2Game5 years ago
So the point of playing the game is to collect items you find, but it "cleverly" uses microtransactions to enable to buy items, so you don't have to find them. When finding them was the point of the game, and therefore presumably the fun part.
It's like they've finally found a way to add in game purchases without an accompanying "in game"?
Now I know why some people consider him a genius.
0Sign inorRegisterto rate and reply

Sign in to contribute

Need an account? Register now.