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New Super Mario Bros. 2 breaks 1m sales in Japan

With no strong competition, the popular 3DS game holds number one for third week in a row

New Super Mario Bros. 2 held the number one spot in Japan for the third week running, as the summer drought failed to throw up any compelling challengers.

The popular 3DS game broke the 1 million sales milestone, though the only pressure came from Namco Bandai's Bakemonogatari Portable, in second place with 34,000 sales - less than half of New Super Mario Bos. 2's haul.

The only other new entry to reach the top ten was Bushiroad's Tantei Opera Milky Holmes 2, entering at ninth with just over 10,000 sales.

The hardware chart also remained static, with the 3DS continuing its dominance despite losing almost half its weekly sales following the spike caused by Mario. Every other hardware format also lost sales in a slow week for the Japanese games market.

The full software chart is below, with life-to-date sales in parentheses:

  • [3DS] 01. New Super Mario Bros. 2 (Nintendo, 07.28.2012): 71,092 (1,013,850)
  • [PSP] 02. Bakemonogatari Portable (Namco Bandai, 07.28.2012): 34,513 (NEW)
  • [NDS] 03. Pokemon Black & White 2 (Pokemon, 06.23.2012): 33,745 (2,665,428)
  • [WII] 04. Dragon Quest X (Square Enix, 08.02.2012): 20,616 (556,749)
  • [3DS] 05. Demon Training (Nintendo, 07.28.2012): 12,652 (132,026)
  • [WII] 06. Just Dance Wii 2 (Nintendo, 07.26.2012): 11,947 (149,928)
  • [3DS] 07. Taiko Drum Master Chibi Dragon and the Mysterious Orb (Bamco Nandai, 07.12.2012): 11,409 (183,400)
  • [PSP] 08. Tantei Opera Milky Holmes 2 (Bushiroad, 08.23.2012): 10,502 (NEW)
  • [3DS] 09. Kobito Zukan Kobito Kansatsu Set (Columbia, 07.26.2012): 9,549 (71,612)
  • [3DS] 10. Monster Hunter 3G (Capcom, 12.10.2011): 7,816 (1,534,129)
  • [WII] 11. Wii Sports Resort (Nintendo, 06.25.2009): 7,313 (2,978,562)
  • [PSV] 12. Special Reporting Division (Nippon Ichi, 08.23.2012): 6,515 (NEW)
  • [WII] 13. Kirby 20th Anniversary Special Collection (Nintendo, 07.19.2012): 6,301 (178,027)
  • [PSP] 14. Kuroko's Basketball (Namco Bandai, 09.09.2012): 6,136 (53,967)
  • [WII] 15. Mario Party 9 (Nintendo, 04.26.2012): 5,747 (526,378)
  • [PS3] 16. Persona 4 Arena (Atlus, 07.26.2012): 5,501 (159,109)
  • [3DS] 17. Little Battler eXperience Baku Boost (Level-5, 07.05.2012): 5,441 (124,342)
  • [3DS] 18. Run For Money: Flee From the Strongest Hunters in History (Namco Bandai, 07.05.2012): 4,708 (96,764)
  • [PSP] 19. Digimon World Redigitize (Namco Bandai, 07.19.2012): 4,470 (142,016)
  • [PS3] 20. Rinne no Lagrange: Kamogawa Days Game & OVA Hybrid Disc (Namco Bandai, 07.19.2012): 4,352 (NEW)

The full hardware chart is below, with previous week's sales in parentheses:

  • Nintendo 3DS: 64,921 (107,140)
  • PlayStation 3: 12,243 (19,202)
  • PlayStation Portable: 10,676 (14,051)
  • PlayStation Vita: 9,751 (11,082)
  • Wii: 8,476 (14,805)
  • Xbox 360: 563 (632)
  • PlayStation 2: 439 (627)
  • Nintendo DSi: 311 (410)

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Latest comments (7)

Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.9 years ago
The hardware spike was also thanks to the Obon holiday. That's why everything is down.
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Art C. Jones Writer / Blogger 9 years ago
1 million sales is a big number!
Only one GameCube hit that number in Japan.
NSMB2 hitting that number in 3 weeks is a great thing for Nintendo and the 3DS.
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Nicholas Pantazis Senior Editor, VGChartz Ltd9 years ago
It's a lot of sales, but a little disappointing at the same time, selling at about half the rate of the original NSMB on the DS. It'll sell forever, probably never dropping below 5,000 units a week in the entire 3DS lifespan, and spiking up again every holiday, but it's unlikely to reach the crazy heights of NSMB and NSMB Wii. There's some obvious genre fatigue on this game, for better or worse. In brighter news for Nintendo, SM3DL is looking to potentially set a new record for 3D Mario sales, showing some increased interest in Mario's 3D Adventures (which IMO are much more fun!).
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Jason Sartor Copy editor/Videographer, Florida Today9 years ago
Dragon Quest X selling as poorly as it has so far in Japan must be a huge concern to Square Enix. Individual releases in the main numbered series usually sells millions of copies in Japan. But this one being an MMO seems to suggest the MMO market in Japan is very weak.
Considering the lack of DQ fans outside of Japan to go along with the botched Final Fantasy XIV MMO mean this may not make it to western markets at all. I also predict DQ X will have a negative impact on SE's earnings and will be mentioned as a disappointment.
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Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.9 years ago
Jason, there's been a lot of talk about what the first week expectations for a console MMO should actually be. Most point out the difference compared to the non-MMO entries into the series to suggests it flopped while others note it's in line with other MMO's.

They took a big risk making it a for pay MMO but if all 556,000 are paying ~$10 per month ($5.5 million per month), I think SE is pretty happy about it.
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Nicholas Pantazis Senior Editor, VGChartz Ltd9 years ago
@ Jason It is the best selling MMO Square Enix has ever released, selling about 4 times what FFXIV did and 5 times what FFXI did in the same time frame. It's hard to imagine it has missed their sales projections much, if any.
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Overall, I think Nintendo will be extremely happy with the state of Japan. Its only going to get better when the WiiU launches too. This does go in cycles though - in about 2 years, when the PSV is stronger, and the Orbis is out - Sony should be a lot better (provided they haven't done a Sega by then).

They need to get a couple of big western titles on the 3DS, to accelerate the sales in Europe & the US. I think thats their big focus ATM.
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