2.2 million PlayStation Vitas sold so far
Head of PlayStation Germany confirms figure at Gamescom
Uwe Bassendowski, head of PlayStation Germany, has revealed the Vita has seen life-to-date sales of 2.2 million.
He confirmed the figure in an interview with PlayFront, in which he also suggested Sony had made an error marketing the handheld an older audience.
The news comes just days after Sony Worldwide Studios president Shuhei Yoshida said it was "too early" to consider a price cut for the Vita, and in a separate interview suggested Sony was struggling to get the content it wanted for the machine.
"We're having a more difficult time than we had anticipated in terms of getting support from third-party publishers, but that's our job."
Sony's Kaz Hirai reported Vita sales stood at 1.8 million in March 2012, but the company is still predicting that figure will hit 10 million by the end of the fiscal year next March.
"In this industry, you can't get too high or too low, because it moves very quickly," said SCEA boss Jack Tretton recently.
"I think there's an acceptable number - and [the number] we've sold: That's acceptable. If it was triple that, I'd be happier. If it was one-third, I'd be disappointed."
Also the target to sell 10m units by the end of March is kind of crazy. I don't see that happening to be honest.
Edited 1 times. Last edit by Jim Webb on 22nd August 2012 12:15pm
And I presume this is the "shipped" figure (which is sales for Sony) - so how many units are in end-user hands? 1.5m?
If only the PSV would be able to play PSP games (discs).
That said, no matter how many games they have, they're going to have trouble at that price point, especially with memory cards on top of the cost of the system.
Nintendo hasn't even revealed all their cards for the system while the Vita has already shown theirs. I think CAPCOM's going to make a huge announcement that will dig Vita's grave even deeper. SONY knows a price cut could be a double edged sword that could save it or bring it's early demise if they announce prematurely so denied the possibility. But it could still happen this year.
The iPad HD sold, 1 Mil+ first day, this being only 3 months ago in the same economic climate we all in, at like $400+, you think a price cut is going to change that when consumers are willing to pay that much more. Target market is both similar but what you looking at is mainly 20-50 (iPad) & 20-30 (Vita). Consumers are just not interested in this & a price cut will not change this.
Simply put it, it cant even out do the DS in the gaming handheld market. It have no chance against smartphones & tablets. Devs with rather develop for them than Vita.