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Yoshida: Family games a "neglected genre" for PS3

Says this Christmas will address that issue, as blockbuster release schedule looks bare

Sony is aiming to please the parents and kids this Christmas, according to Sony Worldwide Studios president Shuhei Yoshida.

"Our strategy for Christmas is to go big on family-friendly titles," he told Game Informer.

"This is a neglected genre for the PlayStation 3, but as it matures, I think it's really important to have these games on the platform. I think we have a great lineup this holiday to complement third parties' big core games."

He was discussing the lack of big Sony releases for the rest of 2012, with Games like The Last Of Us and God of War: Ascension scheduled for release next year.

"We'd love to have multi-million sellers for the holiday. But each title needs time to develop, especially new IP like The Last of Us. God of War has always come out in March, so that's a natural time to aim at."

[Source: Gaming Everything.]

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Latest comments (3)

Matt Martin Editor, GamesIndustry.biz7 years ago
Sony should release a cut-price PS3 model for the family audience. Maybe 99? Oh!
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Terence Gage Freelance writer 7 years ago
Although I'm looking forward to LBP Karting and I'm keen to see more on Sony Smash Bros., I think this will be the first Christmas since I've owned a PS3 where there's not been a solid 'core' release. I hope this is not the shape of things to come.
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Nicholas Pantazis Senior Editor, VGChartz Ltd7 years ago
@ Terence I played Sony Smash at E3... it's less than outstanding. The balance is awful, the game is twice as floaty as Brawl, and the scoring system feels really uneven. That said, I enjoyed playing it, but it's certainly not going to be the next Smash Bros, especially with the much less interesting pool of characters.
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