House: Hirai will change Sony

The SCE CEO on the One Sony strategy

Sony Computer Entertainment chief executive Andrew House has shed some light on how the PlayStation brand fits into the future of the Sony corporation, and how why Kaz Hirai is the man to do it.

"One Sony is the mantra: it's about pulling together the resources of the company in the best way possible, and with no fiefdoms and no infighting to be tolerated," House told CVG.

"There's a sense that Kaz is a change-agent: he has absolutely set out his mantra that Sony will change and he will change Sony."

He didn't overlook the difficulties that Sony had faced over the last few years, and said management were making sure that the need to overcome them was being shared throughout all Sony divisions.

"There's obviously a heightened sense of concern and urgency in the company, given the overall financial situation. I think amongst the management team, there is a feeling that a new team is in place. It's working extremely well together. I think Kaz has been very clear about communicating that sense of urgency, and gone are the days when individual divisions' concerns would somehow overreach the major challenges of the organisation overall."

He highlighted the fact that games was one of Sony's more profitable divisions, and still had room to grow. And when he was questioned on the seeming lack of Vita software on show at E3, has was quick to defend the handheld strategy.

"If we were remiss on not spending enough time on the PS Vita, I'll take that one under advisement, but you can rest assured it's not for the want of any sense of overall commitment. We know that killer games are going to be what sells this device."

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Latest comments (3)

Jamie Knight International Editor in Chief, Playnation9 years ago
anyone else noticed how nobody cares?

stick a fork in Sony someone, pretty sure that they are just about done.

should just change their name to Sega and be done with it already. ( oh, and their PR department are shite too )
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Terence Gage Freelance writer 9 years ago
Jamie, I feel some of your comments are incredibly unprofessional considering you're EIC of a gaming website. Perhaps you should be a little more impartial on a website like this, and save the inciteful comments for forums.
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Richard Pygott Level Designer 9 years ago
With the acquistion of Gaikai I believe that a 'One Sony' approach will mean spreading all services that Sony can offer across all of their platforms.

Sony still wont let their TV arm go, this is the biggest losing arm of sony, why they keep doing it I don't know, however! If they offered PSN as a service accross all services they could effectively turn every device,phone & TV into a Playstation!
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