Nintendo on Wii U Price: Consumers will be "pleasantly surprised"

Reggie Fils-Aime says "We're about to launch a tremendously powerful system"

E3 2012 has come to an end, and while Nintendo finally talked more about its Wii U, the company left many questions unanswered. The top question would have to be price, and many believe that Xbox 360 and PS3 could exert pressure on Wii U this holiday season with price cuts. Nintendo of America boss Reggie Fils-Aime, however, doesn't foresee any problems with consumer reactions to price.

"Nintendo believes in being a mass market product, so unlike our competitors when they've launched historical systems to maybe start at a really high price and work their way down, we don't believe in that. We want to launch at a price that's going to represent an ongoing great value," he remarked.

"You look at the Wii; Wii stayed at $250 for a really long time, and so we're going to give that same level of thought to the Wii U. How do we launch at a value that we're going to be able to sustain for a long time? I think people are going to be pleasantly surprised, if you will, about the way we're managing the value equation," Reggie continued.

"We're about to launch a tremendously powerful system - a system that pushes out great graphics, a system that has an opportunity to do a lot of things"

Reggie Fils-Aime

He also brushed aside any thought that Nintendo may have to alter its strategy based on what Microsoft or Sony may do with their respective systems.

"We don't look at what other people are doing; we step back and say, 'What would be fun? What would be unique? What would be different?' And that's what's driving us," he said. "But having said that, is our vision that consumers are going to be super excited about Miiverse and super excited about what it represents? Absolutely. The way that we're going to integrate it into the games, the way that you'll be able to pop in, pop out with your messaging and get information we think is hugely powerful. We're about to launch a tremendously powerful system - a system that pushes out great graphics, a system that has an opportunity to do a lot of things."

Reggie believes that Wii U ultimately will be able to provide all the experiences gamers could want between Nintendo's own games and the lineup Nintendo will secure from third parties.

"What I've heard the fan community say is, 'I want my Mario, I want my Zelda and I want the best of third party' and that's what we're looking to bring to consumers," he said.

"So in the end, the consumer choice is going to be once I buy my Wii U that satisfies my Nintendo cravings, cravings for all these other great multiplatform franchises, then what is the role of a competitive platform? And to me that is the million dollar question. Of our potential competitors down the road, who's going to have that compelling content that's going to say, 'Now I need to branch out and pick up this additional system.' I think it's for them to answer."

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Latest comments (10)

Andrew Goodchild Studying development, Train2Game9 years ago
Off topic, but anyone noticed the "related Articles" bear little relation to the article you are reading?
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Bruce Everiss Marketing Consultant 9 years ago
Nintendo build great entertainment products to a price. This is what most customers want.

Sony and Microsoft have built far more powerful systems, but at a higher price. Only to be beaten by Nintendo in the market.

Edited 1 times. Last edit by Bruce Everiss on 8th June 2012 10:58am

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Daniel Hughes Studying PhD Literary Modernism, Bangor University9 years ago
Bruce, too many people forget the games industry is about entertainment, not just technology.

After 3DS, I sincerely hope Nintendo get the price right for Wii U. The 'value' part of Reggie's statement suggests to me we can expect to see quite a few bits and bobs in the box. Possibly a game (Nintendo Land?), and a wiimote plus + nunchuck as well as the tablet. Maybe a charge cradle for the tablet, too? Time will tell.
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Show all comments (10)
Nick Parker Consultant 9 years ago
I still find it interesting that industry observers of Nintendo forget that Wii was the first TV-based console success for the brand in terms of market share. Before Wii, Nintendo has played second fiddle since 1992 in Europe, first to Sega and then to Sony. The Wii sold well because of first the motion controller experience then the introduction of Wii Fit which both sucked in the family as gamers which was good news for the industry but who don't prolong the life of the console with high software tie ratios. Regardless of the tribes of adult Nintendo followers, Nintendo, as a brand, is most attractive to younger players, rather like Disney. Nintendo has yet to step up to the more adult games experiences found in multi-player online gaming or dedicated core games for which E3 2012 will be remembered. It is therefore not a given that Wii U will be as successful as Wii so Nintendo will have to work harder in the next gen cycle than in 2007/2008/2009.
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Rick Lopez Illustrator, Graphic Designer 9 years ago
I like the old days when both Nintendo and superNintendo came bundled with a game and 2 controllers... and light gun :')

Even if Nintendos system is underpowered to the next iterations of xbox and PS... Im ok with current gen graphics. If this console can push 1080 graphics and be at least twice as powerful as current gen, then if they offer it at a good price (300$) then they have my money.

Its better then having to pay for an overpowered system 600$ in which case, purchasing a PC doesnt sound so bad.

Games like last of us, beyond;two souls,watchdogs, sleeping dogs, assasins creed 3, look amazing... imagine a system twice as powerful??? I think nintendo is on good track. If Microsoft wants to make a system 6 times as powerful that nobody can afford, then thats up to them and while I mull over thinking if im gonna buy a next generation microsoft or SONY console, I will have a WiiU the whole time while I think about it.

Last generation i owned my Wii alongside a PS3, point taken... I will buy the Nintendo console (@300$ or close), the other console I may or may not purchase depending on the price.

Im really hoping the can get the wiiU out the door for atmost 300$, plus game and gamepad.

Edited 1 times. Last edit by Rick Lopez on 8th June 2012 2:03pm

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Kevin Patterson musician 9 years ago
I want to know the specs of the Wii-u, to know just how powerful it truly is.
Nothing shown at E3 made me want to buy a Wii-u this year, and I wanted to feel excited and thrilled for this new console. The price would have to be pretty amazing for me to consider it at this point.

I know Wii-u will sell to the Nintendo faithful, but from the people I have spoken to so far who currently own Wii's, they don't have much interest in it.
They seem to be more interested in what MS and Sony will release next instead.
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Keldon Alleyne Strategic Keyboard Basher, Avasopht Development9 years ago
but from the people I have spoken to so far who currently own Wii's, they don't have much interest in it.
I suppose the same thing would have been said about the Wii. We tend to be terrible at anticipating their own reactions.
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Andrew Jakobs Lead Programmer 9 years ago
So that means they're again using very outdated hardware and make a big profit.. no thanx..
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Ken Varley Owner & Freelance Developer, Writer, Devpac9 years ago
If people are hoping for "photo realistic" textures in the next gen, they'll be disappointed.

Graphics power is getting to a stage where only minute differences can be had. Non of which will be that noticeable when pCARs is whizzing around on the screen.

Also, Nintendo are shoving all that tech, into a much smaller footprint, than the 360s or PS3 slim.

Edited 1 times. Last edit by Ken Varley on 9th June 2012 11:20pm

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@Kevin: "I want to know the specs of the Wii-u"

With a bit of Googling you can find a datasheet which has been confirmed as the "devkit" specs by multiple developers. I was actually a little shocked, IMO its "uber-powerful". It should be pretty easy to port any current-gen 360/PS3 game to it (specs-wise anyway).
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