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Sony PlayStation Vita global sales at 1.8 million

Figure for March 2012 revealed during latest earnings call

Sony's Kaz Hirai has reported that Vita sales stood at 1.8 million in March 2012, sharing the numbers as part of the company's earnings call.

"The last year, [we sold] 1.8 million units for US, Japan, Asia and Europe. And as a starting phase, I think it was a good start," he said in the call, which was transcribed by Eurogamer.

The figure had been noticeably absent from the financial reports released earlier today, which showed a ¥229.8 billion ($2.8bn) operating loss for the Consumer Products and Services division.

Sony also reported that it expects 16 million PSP and Vita sales for the financial year ending March 2013, with 6 million coming from PSP and 10 million from Vita.

Hirai also stressed the importance software will have in Vita's future success.

"A game platform, like Vita - the software is the key to success, how good the software is. We have to reinforce the software area in order to improve the business, that is the basic line," said Hirai.

"And vis a vis Vita, at this moment, there is no decline or lack of motivation as a portable platform. And also, in order to connect with the Network, this is a very important product indeed for us, and therefore we still have a very high motivation to develop this further. There is no change," he continued.

"And services and software must be strengthened. In other words, the collaborative approach is very important, so is third-party. And from first party studios, the titles will be presented one after the other, so please look at them and give your evaluation based on them."

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Latest comments (4)

Daniel Leaver Creative Director, Ambient Studios Ltd9 years ago
I play my Vita at least once a night, and it currently takes up most of my gaming time thanks to the superb Rayman Origins. It's an incredible gaming device and I can't wait to see what happens to the sales numbers when some AAA titles such as Call of Duty hit the handheld.

The price point is just too high for the average consumer at this point.
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Antony Carter Senior Programmer, Epic Games9 years ago
For mobile gaming this is certainly the best device ive ever had by far, and ive had them all, the games will come, but surprised how quickly people over looked the amazing launch line up.
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Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.9 years ago
They have to do something major to push Vita to 10 million units this fiscal year.

It's not even doing 300k per month at the moment. When you extrapolate that monthly and account for a doubling in Nov and a quadrupling in Dec, you get less than 5 million. That's just half of what they are projecting. So they need to double their sales effort which means something big needs to happen.
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Show all comments (4)
Given that Sony sold around 500k units in Japan in the opening fortnight, I find the 1.8m figure (which will be shipped units) to be extremely disappointing.

The ball is squarely in Sony's court on this one - and I think time is playing against them. Nintendo will inevitably release an upgraded 3DS this year, and the new uber-phones (i.e. Galaxy S3) is going to make it harder for people to justify the PSV as a separate purchase.
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