Guild Wars 2 digital sales closed at ArenaNet

The developer ceases digital sales of its upcoming MMO to ensure a smooth launch

ArenaNet has halted sales of its upcoming MMO, Guild Wars 2, in North America. As the game heads into weekend beta, the developer has decided to cut off sales to ensure that servers are not overloaded. Every digital copy includes access into the weekend beta events.

"We have sold out of keys for digital distribution in North America. GameStop and Best Buy still have stock available," announced ArenaNet community manager Regina Buenaobra on the game's official Facebook page.

"We limit sales to ensure we have enough capacity for our customers. We're likely to have capacity available after the initial crunch at the start of the weekend. Players who purchase when we're able to resume digital sales at will still be able to play for the remainder of the weekend."

EA's Star Wars: The Old Republic also limited digital sales to make sure that its launch went smoothly. Unfortunately, a smooth launch has stopped reports that subscriptions are already declining for the Bioware MMO.

Related stories

Ubisoft's Jason VandenBerghe joins ArenaNet

VandenBerghe steps up from creative director roles to become director of design at the Guild Wars studio

By Matthew Handrahan

Game industry coming around on story - Hoyer

ArenaNet narrative head says growing budgets have publishers understanding the need to get players invested

By Brendan Sinclair

Latest comments

Sign in to contribute

Need an account? Register now.