Rare appoints Sega, Headfirst vet as creative director

Simon Woodroffe joins Microsoft's Kinect studio

Microsoft's Kinect studio Rare has appointed Simon Woodroffe as its new creative director, responsible for all aspects of design at the developer.

Woodroffe began his 20 year career working on Simon the Sorcerer before forming Headfirst Productions, responsible for cult title Call of Cthulhu on the original Xbox. He has also held senior positions at Midway, Ubisoft and head of games design for Sega West.

"Simon's vast experience and knowledge are a fantastic addition to Rare's strong Design team," offered Craig Duncan, senior studio director.

"He has worked on many innovative titles over the years, including some really impressive R&D prototyping projects. He is a terrific all-rounder and the ideal person to head up our design department.

"Rare is committed to making the best possible games experiences that inspire everyone to play, and we believe the best way to do that is to attract the brightest and best talent in the business."

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Latest comments (7)

Rick Lopez Illustrator, Graphic Designer 5 years ago
RARE aint what it used to be. Belive me, some of the best gaming moments I have had were with games by RARE... Perfect Dark, Battle Toads, killer Instinct, Jet Force Gemeni, Donkey Kong Country. Those days are long gone.
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Ben Furneaux Principal Designer 5 years ago
I'd argue Viva Piñata and VP:TiP were absolutely great games — their Kinect offerings to date have also been pretty spot on for the audience.
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Ben Furneaux Principal Designer 5 years ago
Also good luck Simon :)
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robert troughton Managing Director, Coconut Lizard5 years ago
With Craig Duncan and now Simon Woodroffe joining the studio, I'm certain they'll do great things. Kinect Sports is actually a really great game - agreed, it's very different to Perfect Dark and such, but it's also not that far from the fun games that we used to have on the 8bits, either.
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Lewis Brown Snr Sourcer/Recruiter, Electronic Arts5 years ago
I dont think Rare are past thier best, I havent seen a bad game out of the studio in recent years, just becuase it isnt the new Perfect dark or Goldeneye 64 doesn't mean it isnt a great product.
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Neil Soane Account and Business Development Manager 5 years ago
Well done Simon, great working with you whilst at Sega and STG. Enjoy your new role.
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Thomas Gordon Senior Animator, Ubisoft Paris5 years ago
Hah, nice one Simon :D :D
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