Mass Effect 3 may have been "falsely advertised" says Better Business Bureau

Mass Effect 3 players have been up in arms about the controversial ending to the game, to the point where BioWare felt compelled to create free DLC with "further closure" in the storyline. Now the Better Business Bureau has raised the possibility that Electronic Arts and BioWare misled consumers with its advertising.

Marjorie Stephens, Director of Communications at BBB of Northern Indiana, commented, "Consider this: If you had purchased a game for $59.99... and were told that you had complete control over the game's outcome by the choices your character made and then actually had no control over the game's outcome, wouldn't you be disappointed?"

"The issue at stake here is, did BioWare falsely advertise? Technically, yes, they did. In the first bullet point, where it states 'the decisions you make completely shape your experience', there is no indecision in that statement. It is an absolute," she continued, referring to marketing points on the official Mass Effect website.

Some consumers believe that EA should allow them to return the game for a full refund. At the moment, it's unclear if the BBB will exert any pressure on EA to satisfy disappointed players.