Connect with world renowned investors

14 - 16 April 2021

Join the event

Amazon App Store rolls out in-app purchases

New options for developers powered by 1-Click system

Amazon has rolled out 1-Click in-app purchasing on games and programs offered via its Amazon App Store.

The move will allow developers to include bonus paid content, extra monetisation models and subscriptions in apps for sale via the Android specific platform, either from handsets or in-browser.

The new system will also utilise Amazon's secure 1-Click purchasing system, which links a payment method to a user's Amazon account and allows them to check out items with a single mouse click, whether on the app store or via the retailer's main site.

"Many of Amazon Appstore's customers have shopped with Amazon before and they trust Amazon's easy payment process," said Amazon App Store director Aaron Rubenson, "which leads to higher conversion of developers' in-app content and subscriptions."

Many developers are already using the system, hoping to lower barriers to payment and increase revenue generation.

Connect with world renowned investors

14 - 16 April 2021

Join the event

More stories

What do Stadia's struggles mean for game streaming?

With Google's closure of Stadia Games and Entertainment, other players in the game streaming space explain why they're still optimistic

By James Batchelor

Marc Whitten swaps Amazon for Unity

Former Xbox exec left Amazon five months after rolling out the Luna streaming service

By Matthew Handrahan

Latest comments

Sign in to contribute

Need an account? Register now.