Assassin's Creed III setting pre-order records

The game is well on track to be the most reserved game in Ubisoft history

Ubisoft today announced that Assassin's Creed III right now is set to become the highest pre-ordered game in the company's history, showing clear appeal to the new setting and character. Assassin's Creed III has made history for Ubisoft in North America, with reserves for the title being higher than any previous Assassin's Creed in only three weeks since the game's announcement.

Assassin's Creed III has over 10 times the U.S. pre-order total that Assassin's Creed Revelations had in the same time period, and on top of that, the game reached Assassin's Creed Brotherhood's life-to-date U.S. pre-order total in under a month. At this rate, Assassin's Creed III will match the life-to-date U.S. pre-order figures for Ubisoft's previously most pre-ordered game, Assassin's Creed Revelations, by June, sometime around E3.

"On October 30th players will experience the biggest game launch in Ubisoft's history with the highly anticipated release of Assassins Creed III," said Tony Key, senior vice president of sales and marketing, Ubisoft. "With a development cycle of three years, Assassins Creed III is the true next-generation experience of the Assassins Creed brand."

"The production value of the game, combined with the biggest marketing commitment we've ever made, will make Assassins Creed III the highest-selling Assassin's Creed game ever," Key continued. "Additionally, the new setting and hero makes this the perfect time to jump into the series for anyone that has not previously played an Assassin's Creed game."

The pre-order campaign in Europe, Middle East and Asia has only just started and pre-order figures in those territories are not yet available. The various Assassin's Creed III pre-order offers are detailed at participating U.S. retailers at

Latest comments (9)

James Brightman Editor, North America, GamesIndustry.biz6 years ago
Definitely looking forward to this - excited to see how they use the new setting!
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Private Industry 6 years ago
Looking forward to that as well, killing red coats soon :) Just kidding british people, than again couldn`t you consider at that time everybody british including the "americans" because they where not really long there at that point? :)
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James Brightman Editor, North America, GamesIndustry.biz6 years ago
Definitely Werner. I'd point you to this quote from the college professor cited in my colleague's feature article we posted last week: "There were a lot of people in North America who chose to remain loyal to Great Britain, so some American families ended up split."
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Show all comments (9)
Morville O'Driscoll Blogger & Critic 6 years ago
We still don't know what DRM it uses. And we most likely won't until, oh, a month before release.
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Terence Gage Freelance writer 6 years ago
"showing clear appeal to the new setting and character."

Not necessarily - it's the latest instalment in a massive-selling and heavily marketed series, so I feel it's natural that as the series gains traction and recognition its pre-orders and sales will increase each time. I mean, when COD: Black Ops set series pre-order records and sold a bazillion copies on launch, was that because consumers specifically approved of its '60s setting, or just that it was a massive series with mass-market appeal where each instalment sold more than the last. If anything, I’d say that this is more of a consumer indication that we’ve had enough AC spin-offs now and are ready for a proper sequel which moves the series forward.

One other thing which is sort of related to this article - on the one hand there’s companies like EA, Ubisoft and Warner doing all they can to get consumers to pre-order, and then on the other hand you’ve got companies like Silicon Knights saying that games have no sales tail any more (although Dyack was blaming the pre-owned market for this). Talk about mixed signals; very few games have it both ways.
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Benjamin Royce6 years ago
Gotta admit I've given the last couple of AC games the miss but I am really looking forward to this one actually thinking about it the American revolution is really under represented piece of history in gaming
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Vincent De Clercq Level Designer, Larian Studios6 years ago
I will get the collector's, probably, but that doesn't mean I like the setting. Which I dont. But I have faith it will be a fun game nonetheless.
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Dominic Jakube Student 6 years ago
I think the new setting is a breath of fresh air.I skipped the last 2 games.But why would anyone pre-order a game that comes out in 8 months time?
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Jason Sartor Copy editor/Videographer, Florida Today6 years ago
I hope to see the game incorporate Ben Franklin and his son William. Ben was a "Patriot" and William was a "Loyalist". Ben never forgave William for being a "Loyalist" and William eventually moved to London and never returned to the States. Their feud was incredibly bitter and William spent more than 2 years in prison during the American Revolution.
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