Gaming was the biggest UK entertainment retail sector in 2011

Video game software overtakes video for the first time, now 40 per cent of entertainment retail

Video game software was the UK's most valuable entertainment retail category in 2011, overtaking video for the first time.

According to data released by the Entertainment Retailers Association, revenue generated by boxed retail, digital downloads and apps hit £1.93 billion last year, versus£1.8 billion for video and £1.06 billion for music. Digital game revenue hit £504 million, versus £333 million for music and just £97 million for video.

Games represented 40.2 per cent of entertainment retail in 2011 - ahead of 37.6 per cent for video. The report notes that physical video sales have doubled that of games in the first 12 weeks of 2012, though historically the games industry generates the vast majority of its revenue later in the year.

"This is a dramatic time for the entertainment market. It is an historic development for the games sector to have overtaken video last year. Video has long been the biggest entertainment sector," said ERA director general Kim Bayley.

Overall, combined sales of games video and music fell 3.3 per cent year-on-year to £4.8 billion.

More stories

UK video game sales drop for the first time since 2012

Physical sales plunge as digital growth slows

By Christopher Dring

UK spent £1.6bn on video games in the first half of 2019

Games account for 47% of all money spent on entertainment products, outstripping music and video

By James Batchelor

Latest comments (6)

Dave Herod Senior Programmer, Codemasters7 years ago
So if digital revenue for games is half a billion, yet 1.9 billion in total, that must mean physical boxed retail still accounts for 1.4 billion - almost 3 times more than downloads. That doesn't seem to support those ranting on about physical retail being obsolete and how the entire industry is ready to go entirely digital right now.
0Sign inorRegisterto rate and reply
Thomas Dolby Project Manager / Lead Programmer, Ai Solve7 years ago
Seems kind of surreal that the only real gaming presence on the high street is now going into administration, and yet it's the biggest sector in the UK.
0Sign inorRegisterto rate and reply
Greg Knight Freelance Developer 7 years ago
And we're all still broke!
1Sign inorRegisterto rate and reply
Show all comments (6)
Tameem Antoniades Creative Director & Co-founder, Ninja Theory Ltd7 years ago

It's like the bathplug's been pulled and the bath is emptying but still pretty full!
0Sign inorRegisterto rate and reply
Tony Johns7 years ago
I kinda feel like the photo used for this article was taken back in the PS1 days.

Does anyone think we should try with a new .jpeg image, like a few kids playing with a Wii mote or a XBox360 controller?
0Sign inorRegisterto rate and reply
Tony Johns7 years ago
Also if gaming retailers and developers and publishers are not going well financially as they are saying, I would hate to see the Video DVD market.
0Sign inorRegisterto rate and reply

Sign in to contribute

Need an account? Register now.