Sony says PS Vita launch sees "overwhelming enthusiasm"

No new sales figures to back up the "high customer satisfaction" rates

Following NPD's February 2012 sales report, Sony released a statement regarding the launch of the PS Vita. No new sales information was released, as Sony merely repeated the 1.2 million PS Vita sales mark reported last week.

"After months of anticipation, the U.S. launch of PlayStation Vita saw overwhelming enthusiasm amongst gamers, resulting in exceptional hardware, software and peripheral sales," said Patrick Seybold, Sr. Director of Corporate Communications at SCEA.

"As reported last week, more than 1.2M PS Vita units have been sold globally since launch. Customer satisfaction rates are very high and momentum will continue as gamers get their hands on a deep lineup of blockbuster titles that take advantage of PS Vita's unique features, including cross-platform play with the PlayStation 3."

Latest comments (16)

Bruce Everiss Marketing Consultant 5 years ago
And now there is iPad 3.
Wonder which will sell the most units and be the most profitable this month? This year?
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Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.5 years ago
Bruce, some people like cars, some people like SUV's, some people like trucks, some people like motorcycles.

But they can't all be the sales leader, they can't all be the profit leader but they all can deliver a satisfying experience to the customer base they appeal to.

Why must we fight over which separate market segment is going to win out against other market segments?
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Peter Dwyer Games Designer/Developer 5 years ago

The iPad is targetted at everyone from schools, parents, bloggers, photographers, people who like to read on a nice new retina screen etc. etc.

If the iPad didn't sell significantly better than the Vita we would be in some kind of parallel universe. The iPad simply has a far far larger audience to sell to.
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Bruce Everiss Marketing Consultant 5 years ago
By the end of this month there will be vastly more people playing vastly more games on iPad 3 than on Vita.

They are both portable gaming devices. And for very many people they are an either/or purchase. Not just from the point of view of purchase cost but also from the point of view of carrying it around all day. Very few people are going to lug a Vita and a iPad around.

Given the choice between them the marginal utility of the iPad is so vastly greater that it will win out enormously. Especially because total cost of ownership will be so much smaller on the iPad. How much do Vita game cost?
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Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.5 years ago
Bruce, are you really going for the either/or mobility factor of an iPad against smaller portable products? I can carry a portable console in my pocket. I can't carry an iPad in there which necessitates a large travel bag of some form which tend to have enough volume of space remaining to carry a portable console along with it.

You're also debating for the very purpose that peter just told as to why the iPad will sell more...utility. The iPad will naturally have a larger market based on the utility of the 2 devices. really need to stop debasing the dedicated gaming devices as if they no longer appeal to anybody. A valid market exists with both demanding consumers and capable suppliers. We get have a business that caters to a different market segment. But stop trying to suggest the other side of the market isn't valid.
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Bruce Everiss Marketing Consultant 5 years ago
I also know that iPad will hit the sales of home consoles and their games.

The main reason that game consoles exist, the reason they killed off the home computer, is that they were an effective anti piracy dongle. This also allowed game prices to be greatly ramped up.

But now people have found other business models that don't suffer piracy without needing a console. So there has been a massive resurgence in PC gaming. And smartphone/tablet gaming is just exploding.

The consoles, both home and portable, will continue to shrivel at the vine because they lack utility and are far too expensive to buy games on compared to more general purpose devices.
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Private Industry 5 years ago
With all respect no gamer who thinks of buying a portal gaming devide would say either vita or iPad, but either vita or 3DS. The either is neither portable nor is it a gaming device. Yes there are cheap apps on iTunes but they are cheap for a reason. And I would never ever get an iPad over any handheld or console to play games.

The iPad3 is still less powerful than a Vita since the CPU is based on the iPad2 CPU thats older and weaker than the ARM9 chip the vita hasvand is wasting performance and resources on the high resolution. I can brows the web on my vita, watch videos, listen music and play far better games so what exactly is the iPad doing the vita doesnt that would make it better for gaming?
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Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.5 years ago
Bruce, you are still ignoring the consumer angle. Stop looking from a producer only. That's a recipe for eventual failure.

Better stated, you may not want to produce console games because of the potential for piracy and the standard game MSRPs. But there are still millions of consumers that do and that means if you won't meet that demand, someone else will.

Demand and supply. You are arguing against the forces of market law. Good luck with that.
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Bruce Everiss Marketing Consultant 5 years ago
I am looking at the market, especially working in an office of avid gamers who own zero Vitas and many iPads.
And reading the gaming forums where they are going ballistic over the iPad3 whist the Vita, except amongst Sony fanboys, has had a muted response.

And the market says that Vita games are too expensive compared with iPad.
There will be very low sales for Vita games and anyone meeting the demand for them is welcome to it.

The Vita is a horse drawn stagecoach in the age of the family car. The market for it has long gone.
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Bruce Everiss Marketing Consultant 5 years ago
Werner. The iPad has the app store.
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Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.5 years ago
I can only presume the communities you're peruse would be more catered toward your market and therefore would be excited for iPad 3 instead of Vita. Much the same as my own community is filled with Vita owners with only 1 or 2 talking about iPad 3....and neither of them are talking about it for games. Point being that forum communities geared toward a topic are not viable as a medium to gauge overall public reaction to a product. And given your business is geared to mobile development, the same factors apply. Do you think Infinity Ward is anticipating the iPad 3 or the PS4/Next X more?

And you must be looking at the market incorrectly given that both Vita and games are selling well. Hardly what I would consider as the market not accepting Vita and games at the current price point. Would it better with a lower unit price and lower game prices? Absolutely. But so would a Mercedes at $15k. If people are buying it at the current price, then the market price is acceptable and it's the vocal minority giving hell about the price. Or rather I should say it's the iPad gamers giving hell about the price.

Why do you have such an ingrained hatred of market coexistence? For a group of supposedly lovers of all things gaming, you guys sure do hate a major segment of it.
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Charlie White Software Support Analyst 5 years ago
@Bruce Going from your previous posts in other vita related articles, it's clear you have a serious vendetta against the Vita. There is a market for both of these products, as Peter & Bruce said and anybody with half a brain in economics will know the Ipad will sell more, as its target audience is vastly greater than that of the Vita's, but it doesn't mean it's a failed or inferior product.

Coming from an owner of the Ipad2 and a Vita, I can honestly say the Ipad is a better experience for web surfing and your so called 'casual games' but, the Vita is a much more immersive experience with such 'hardcore games' as Uncharted and Wipeout the Ipad just cannot compete on the same level due to its lack of buttons, which makes the experience feel rather like an entry level for gaming.

Edited 2 times. Last edit by Charlie White on 9th March 2012 2:39pm

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Jack Lee5 years ago
I really do hope the Vita gets decent traction. Lord knows I want one, more so than I want a vaunted "new iPad." I appreciate Sony's relentless positivity about the adoption. I know a lot of people like to decry it as blindness and Sony trying to save face, but I see it more as a company passionately beating the drum to get people excited about the device, which is something I appreciate.

As a frequent user of an iPad, I know that I play barely any games on the device. Even the "deep, incredible" games that make the rounds of journalists and game enthusiasts fail to capture my attention for long. I really like Sword and Sworcery, Majesty for iPad, and a few others, but iOS titles just really have very little hold on me. I played those for a little while, but moved on without finishing them. Game Dev Story and GP Story were the only two I really sunk my teeth into the same why I do good PC/console/handheld games. It really bums me out to see people be so bloodthirsty for the rise of tablet gaming at the absolute expense of traditional game experiences.

Edited 1 times. Last edit by Jack Lee on 9th March 2012 7:30pm

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Private Industry 5 years ago
Do you imply the app store gives the iPad an advantage as a gaming platform over the vita? How many gaming apps are on it compared to how many are actually any good? For every angry bird or cut the rope there are hundreds of fart apps. And regarding the price for vita games that you asked before, you can get games from as little as 1.99 Euro for the Vita via the Minis and at least they have to go trough a quality control and are not some 1 to 1 rip offs of other games like on the app store frequently.

I also work in an office with avid gamers and I don`t think anybody has an iPad, some have a 3DS, some a Vita and many have a home consol and or gaming PC and some have e-book readers like Kindl, but nobody who I know would say an iPad is better for gaming or even call it a gaming device. It`s a tablet not a gaming device.

I played Angry Birds and enjoyed it for 15 minutes, but I would never pay for it and only played the free version but I gladely pay 40 bucks or so for a game like Uncharted Golden Abyss and like many many many other gamers I can appreaciate what I get for my money and know that the price is worth it.

Sure the iPad3 will sell very well and kudos to Apple for making an Apple consumer who will by every year a new slightly upgraded device for a high amount of money. Because let`s look at the facts the new pad has 4G (not much coverage for 4G so far) instead of 3G, it has a slightly improved CPU over the iPad 2 and it has a higher resolution and this for only 499 for the 16GB version that will be able to store a vast amount of HD movies aka at best 2 full length movies in 1080p that are highly compressed.

I play now for a little over 20 years games and have to do with games work wise for quite a while now and it`s funny to hear the same things over and over again for the last 20 years regarding "Device XYZ will make destroy the market of ABC". Guess what? Didn`t happen. PC`s are still here and they where not destroyed by consoles, consoles are still here and they where not destroyed by PC`s, OnLive and Gaika will not destroy the console market neither will Facebook or iDevices. There is a market for everybody no need for people who support or make stuff for market X in order to promote it always come out and say X will destroy Z.
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Doug Paras5 years ago
Any Serious gamer would never Buy an Ipad for real gaming. The Ipad 3 is not a serious gaming system, it has no controls that don't include using the touch screen.
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Tom Keresztes Programmer 5 years ago
A serious game might not buy an iPad3, but as a serious gamer, the vita has no games for me either. Yet.
But i am going to buy a new iPad. Its has its uses apart from gaming. Vita? Consoles are usually struggling in their first year. And its very expensive for a handheld, above 200 its even more than a 360.
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