The Entertainment Software Association (ESA) announced that it has added Rubicon, Little Orbit, and Level-5 Inc. to its membership. The U.S. trade association that also manages E3 now has 36 total members.
"Our newest members' varied backgrounds and wide range of quality products exemplify the diversity, innovation and growth of the video game industry," said Michael D. Gallagher, president and CEO of the ESA. "The ESA looks forward to collaborating with our newest members to further advance our industry and address the important issues and opportunities facing computer and video game companies today."
Level-5 was founded in Japan in 1998 is best known for its work on the Professor Layton and Dragon Quest series. The Rubicon Organization describes itself as a "second-generation digital publisher" and is preparing a variety of titles for release in late 2012. Finally, Little Orbit worked on Busy Scissors for the Nintendo Wii and DS and is working on the DC Comic IP Young Justice.
"We combine tried and true marketing and distribution practices, an evolved project-finance system, a filmic greenlight process, and agile production methods to deliver a robust solution to the problem of delivering interactive entertainment content to consumers simultaneously on multiple digital platforms," said Adam Kline, president of Rubicon.
"Little Orbit is a worldwide retail and digital publisher with internal game development capabilities. We provide a wide array of services, including design, development, marketing, and sales," said Matt Scott, CEO of Little Orbit. "We believe that becoming an ESA member will strengthen our business both in and out of the studio, thanks to the association's deep investment in the game industry."