46 Jobs to go in GAME head office restructure

Only roles at Basingstoke affected as retailer shuffles cabinet

The GAME group has reshuffled the management at its head office, making a number of promotions alongside 46 job losses.

Only roles at the company's Basingstoke support centre will be affected.

"As part of our strategy to position GAME for future success, we have today outlined a number of proposed changes in our head office structure," read the official statement.

"These changes reflect the growth of our multi-channel operations and the progress of our Dedicated to Gaming strategy. They will also position us better to respond to the current video games market."

The release went on to briefly detail the areas affected by the job losses, which are part of a separate process the ongoing streamlining of high street stores.

"It is also with regret that the proposed restructure will result in around 46 fewer roles at our central support centre in Basingstoke. Our proposed new structure will change the way that we operate and will enable us to be significantly more efficient in our relationships with suppliers and customers. We are giving our full help and support to the colleagues who are affected by these proposed changes."

As part of the restructuring, Tricia Brennan will become chief commercial officer, responsible for commercial partnerships and customer offerings. Brennan will work closely with the commercial, marketing and supply chain arms to fulfil her role.

Also promoted is Tom Devine, becoming channel director, a role which will put him in charge of all eshop and bricks and mortar retailing, driving all "customer facing activities".

There are management level casualties of the restructure, too. Dave Hughes will be leaving his role at the company, having overseen the relaunch of the group's consumer retail website.

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Latest comments (6)

Peter Dwyer Games Designer/Developer 6 years ago
46 fewer roles? With all due respect to Game, that is a large amount of redundant roles. Hopefully one of the lost is the idiot who decides their pricing models. Used games almost as much as new etc. etc.

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Graham Bromley Lead Level Designer, Codemasters6 years ago
Maybe they should allow thier stores to price match thier own website.

Always seemed to be a bad idea to have a customer leave the store empty handed, knowing he's going to buy from elsewhere at a reduced price, even if they have a to wait a few days.

Unhappy customer initially who couldn't get it on the day, and once they've had the item delivered, less likely they'll return to store in future. Surely that will only every lead to decreasing footfall.

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Sam Maxted Journalist / Community / Support 6 years ago
I've only bought one game from a bricks-and-mortar GAME in the last year, and that was a second-hand game for £8 that was out of stock elsewhere locally.

They give such poor trade-in values that I can't consider selling on my old games there either - if I have something to trade, I need to nip down the street to CeX or Gamestation (though of course, I realise the latter is itself owned by GAME).
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Ben Pilgrim Studying Media and Public Relations, London Metropolitan University6 years ago
Price matching an online store is an insane strategy, the stock and overheads required to keep the company running just aren't possible, there is a good reason why online stores offer cheaper deals and modern consumers do not like waiting for anything.

46 jobs for a company with hundreds of stores worldwide and several head offices isn't huge, as sad as it is to happen bringing the operating costs down is just the beginning, those 46 roles lost may save many more sales positions which are key in keeping the company alive.
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They need less (redundant) shops per city.
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Graham Bromley Lead Level Designer, Codemasters6 years ago
"Price matching an online store is an insane strategy"

Many other retailers manage to keep thier store and online prices consistent - I guess they spread some of the cost of thier bricks and mortor across thier internet sales.

And other electrical retailers (outside of the games industry) have happily matched internet offers, even from competitors, for many, many years (and are still trading).

Taking a few quid less from pricematched sales, gets you some revenue, and prevents your competition from making a sale - a customer leaving your store without buying gets you nothing.
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