Jagex: We're not for sale

CEO Gerhard reveals ambitions to become "the Google for online games"

In an exclusive interview published today, Jagex CEO Mark Gerhard has explained that while it may have taken a hefty slab of American investment, it was never for sale, and it is still "staunchly British."

"Numerous people would like to have written the Jagex cheque if they had the opportunity to do so, and we dated very, very selectively," he told

And despite the number of acquisitions and mergers that have happened in the online space, a recent example being EA swooping for KlickNation, Jagex was never looking to cash in on the digital gaming boom.

"That's why we never did a big roadshow and as would be typical of other companies in the space to have a big 'for sale' sign outside our door because we never were for sale. And we don't see ourselves even for sale today."

He also revealed that the capital has allowed Jagex to expand its team, its office and its technological reach, so much so that it currently has four MMOs, Runescape, Eight Realms, Stellar Dawn and Transformers being worked on from its Cambridge office.

"We see ourselves as having brought on some very thoughtful, very smart, strategic investors and really wanting to become the Google for online games over the next couple of years."

As for the question of working with an American company and staying British, Gerhard had a simple analogy.

"Would you say Rolls Royce is any less British now than it was a few years ago?" he asked.

"When the truth is its majority shareholders are BMW. But I don't think we think of it... well I certainly don't, as a German company. I can pick any other almost British institution and that will be the case."

The full interview with Gerhard, can be read here.

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Latest comments (10)

Nice to hear we have one of the few Indie british companies doing well!
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Bruce Everiss Marketing Consultant 6 years ago
By several measures Jagex have been the biggest British based publisher for some years now, with hardly anyone noticing.
Runescape has over 150 million accounts, which makes it one of the greatest successes ever in video gaming.

Unlike many they are built on a substantial technology base, so they are not easily imitated.

Andrew Gower knew exactly what he was doing when he built the company up from nothing. And in 2009 he was kind enough to do an exclusive interview for my blog, which was quite revealing. Here: [link url=

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Jon Burton Director/Head Designer, Travellers Tales6 years ago
I don't think Jagex are the biggest British based publisher. They may have 150 million accounts, but how many are paying users? TT Games, for example, has SOLD 100,000,000+ boxed games - I think that puts us financially comfortably ahead of the success of Jagex (and we also use only our own technology)

So, what are the "several measures"?
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Show all comments (10)
Bruce Everiss Marketing Consultant 6 years ago

TT aren't a publisher. They are a developer.
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Dave Herod Senior Programmer, Codemasters6 years ago
Interesting. must be telling lies then.
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Bruce Everiss Marketing Consultant 6 years ago
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That's Travellers Tales which are part of TT Games who are a publisher:

[link url=

That said they're wholly owned by Warner these days
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Adam Campbell Game Production Manager, Azoomee6 years ago
True Jagex are possibly the most successful and its a sustained success. In addition to accounts their revenue was massive. Andrew G is also the most successful video games entrepreneur of all time in the UK, I'm excited to see if he can make Fen Research an equal success. Great guy.
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Sam Maxted Journalist / Community / Support 6 years ago
Given that an American company now owns most of Jagex, I'd say that the reason they're not for sale is that they've already been sold.
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Nicholas Pantazis Senior Editor, VGChartz Ltd6 years ago
I agree with Sam. This seems kinda like shouting in the wind. They've clearly been bought... not that they aren't primarily British staff.
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