Ubisoft: Wii still 45 per cent of our business

CEO Yves Guillemot says Wii success ensures Ubisoft's support of Wii U

Yves Guillemot claims that the Wii still represents almost half of Ubisoft's total business.

Speaking to Gamasutra, Ubisoft's CEO explained that the console's falling sales didn't necessarily mean that some third-party companies aren't making money.

"Today, the Wii still is 45 percent of our business," he said. "Just Dance, all those casual games, are selling extremely well."

Guillemot also reinforced the company's support for the Wii U, which he believes will take the Wii to "another level" of success through both its tablet controller and higher technical specs.

"Now to [what audience] will it be addressed? We don't exactly know yet. But the potential of the machine, and the tablet [controller], I think is a good way to improve the potential gameplay."

Nintendo president Satoru Iwata recently confirmed that the final version of the Wii U will be showcased at E3 2012.

"As we learned a bitter lesson with the launch of the Nintendo 3DS, we are trying to take every possible measure so that the Wii U will have a successful launch," he said in an investor presentation following the company's disappointing half-year financial results.

More stories

Ubisoft renews theme park ambitions with first Ubisoft Entertainment Center in 2025

Each centers will be be a "multi brand theme entertainment experience," with an Ubisoft theme park planned for the future

By Jeffrey Rousseau

Ubisoft opens fourth Quebec studio

New Sherbrooke office will be led by veteran producer and director of online service platform Nathalie Jasmin

By Jeffrey Rousseau

Latest comments (5)

Terence Gage Freelance writer 10 years ago
I wonder how much of that 45% is made up of Just Dance.
0Sign inorRegisterto rate and reply
Mike Barwise Creative Director, Ideaworks Game Studio10 years ago
Terence: They've sold over 31M copies of the Rabbids franchise on Wii alone so far, so they have more than the Just Dance franchise.
0Sign inorRegisterto rate and reply
Terence Gage Freelance writer 10 years ago
31 million?! Bloody hell; I had no idea the Rabbids games shifted those kinds of numbers.
0Sign inorRegisterto rate and reply
Show all comments (5)
Lily Tidrow10 years ago
People love their casual party games...!
0Sign inorRegisterto rate and reply
Keith Sanders10 years ago
That doesn't seem right, there's a short article here (in German, sorry) about how the Assassin's Creed series is by far our leading brand at 31 million, with Ghost Recon and Just Dance at 18 and 17 million respectively. Rabbids may be popular but it's not mentioned here.

0Sign inorRegisterto rate and reply

Sign in to contribute

Need an account? Register now.