All 615 GAME and Gamestation retail outlets will offer PlayStation Network downloads and subscriptions from today.
We are delighted to be expanding PSN digital gaming into all our UK stores," said group commercial strategy director Tricia Brennan.
"Our reward card data shows that we are introducing new customers to digital gaming. As many digital downloads are smaller than full games, with lower prices, we are also seeing customers choosing to buy more frequently."
Over 40 different PSN wares will be available, from full games to add ons and subscriptions.
"Our store teams are using their expertise to introduce customers to digital downloads for the first time. There has been a huge amount of interest and engagement in the PSN offering and in the weeks ahead we will bring even more great games and add-ons to the range."
The roll out follows successful trials in August.
"We're delighted that GAME are extending their PlayStation digital offering to the entire network of GAME and Gamestation stores within the UK," added SCEE's VP of sales and planning Robert Fisser.
"This will ensure that access to PlayStation Network continues to be as simple as possible, allowing more people to experience the incredible games and entertainment available."
Last week it was announced that The Game Group would also start selling music and Blu-rays.