GameStop chooses Android for own-brand gaming tablet

"GameStop certified gaming platform" will launch with pre-installed games

GameStop is using the Android operating system for its own-brand gaming tablet, which will launch with a number of titles pre-installed.

The US retailer has already chosen the model of tablet, which president Tony Bartel told is considered by the company to be the "GameStop certified gaming platform" and will sell alongside hardware from Sony, Microsoft, Nintendo and Apple when it hits stores next year.

"I don't see any need to create a new one with the three hundred or so on the market already," said Bartel of the decision to use existing hardware. "We have a refurbishment centre and we can bring in the product and preload certain games onto it. It's an Android device."

"We definitely have selected one," he continued. "We're in test phase right now. But we're excited at the prospect of coming out with this tablet. I would call it a 'GameStop certified gaming platform.' We looked at all the tablets and these are the ones that really worked for gaming and we're going to give you a few benefits that you're not going to get elsewhere."

Our thought is that the tablet is a great immersive gaming device so it's hard for us to envision how that will really function without some sort of controller

Tony Bartel, GameStop

Tests began on the hardware two weeks ago, with consumers in Dallas, Texas the first to get hands-on with the device - close to the company's beta testing site for the streaming technology it bought from Spawn Labs.

Although the product will initially have a modest selection of mobile games, GameStop intends to stream console games to the device and ship a dedicated controller for the experience.

"There's not a lot of tablet/android based games for the consumer that are designed to use an external controller," Bartel told "There are a few games out there and more that are coming, but our thought is that the tablet is a great immersive gaming device so it's hard for us to envision how that tablet will really function as such without some sort of controller.

"So we've created a controller that we're testing to really allow for immersive gameplay. It's hard to imagine how to stream a game - let' say Modern Warfare 3 - onto a tablet and then play it with your finger.

Bartel said that GameStop is following the consumer lead on cloud gaming, and although services like Gaikai and OnLive have already demonstrated World of Warcraft and AAA games on tablets, he thinks it's a little too early for the best consumer experience. He also hinted that the retailer could work directly with developers on creating games that use a specific controller and stream to the GameStop tablet.

"I know people have tried it and shown it, but it isn't a great, immersive experience for the customer. Once it is, I think that's really exciting. As it stands now, I think we're seeing developer interest in developing immersive games that use the controller as well, but our first foray is to really be working with developers to create an install base of devices with the controller to allow them to develop immersive games.

More stories

GameStop's net sales for Q1 2022 hit $1.38 billion

Software & collectible revenue for the quarter saw an increase as hardware dropped by 4% year-over-year

By Jeffrey Rousseau

Former employee sues GameStop for reportedly violating New York Labor Law

Trevon Mack wants GameStop staff to be recognised as manual workers and receive weekly pay

By Marie Dealessandri

Latest comments (9)

Nelsun Rivera Mixed Media 10 years ago
Sounds intriguing. This will definitely change the game so to speak. I have suggested to SONY for years to enable their controllers for use on PCs as well as laptops and now tablets. It could even be given Vita functionality. This is a smart move by Gamestop. Cutting right to the chase. Bypassing consoles altogether and giving consumers other options. But if I remember correctly Gamestop is also testing apps for existing consoles as well. I can see this on PS3 but Xbox Live may constrain this type of set up. The future is coming real fast. Gaming may look totally alien to what its does today in a few years. Lets hope it is for the better.
0Sign inorRegisterto rate and reply
People just don't get it.. The Tablet/SmartPhone is the Console AND the Controller:
0Sign inorRegisterto rate and reply
What Michelle said. Games should be designed to take advantage of their platform. Making games that require pad controller for mobile devices is... like wearing socks in your hands.
0Sign inorRegisterto rate and reply
Show all comments (9)
Jeff Wesevich Audio Director, Ubisoft10 years ago
Will the pre-loaded games be second-hand?
0Sign inorRegisterto rate and reply
Luis Morales Public relations, Med Mercs10 years ago
I rather stick with a PS3 or an Xbox 360 experience. You could say Im more traditional, but a tablet? I tried playing the other day a game on an Android platform, and there is no way. I'll use a Tablet to browse music, pictures, the internet. But not gaming.
0Sign inorRegisterto rate and reply
250 millions angry birds players disagree with you, Luis.
0Sign inorRegisterto rate and reply
Shiraj Coenraad IT Audit Consultant, Woolworths Pty Ltd (South Africa)10 years ago
I've played plants vs zombie on a tablet $ it works way better than for e.
0Sign inorRegisterto rate and reply
Shiraj Coenraad IT Audit Consultant, Woolworths Pty Ltd (South Africa)10 years ago
I've played plants vs zombie on a tablet
0Sign inorRegisterto rate and reply
Jared Mallia10 years ago
Good for you Shiraj! Get back to work! ;)
0Sign inorRegisterto rate and reply

Sign in to contribute

Need an account? Register now.