Flurry: Gen X pays, Gen Y plays

Mobile analytics company shows 77 per cent of spending from players aged 25 to 54

Mobile analytics company Flurry has published data indicating that, when it comes to the freemium business model, "Gen Y plays, but Gen X pays."

According to a report on Flurry's blog, players aged between 13 and 34 spent the most minutes playing, accounting for 83 per cent of the time invested by the total sample.

However, players aged between 25 and 54 generated 77 per cent of all in-app purchases. The 18 - 24 demographic, which spent the most time actually playing, ranked only third in terms of money spent.

The study also notes that the 13 - 17 demographic - often the target audience for Freemium games on mobile platforms - generated 5 per cent of the total money spent.

The data was taken from a sample of iOS and Android freemium games, played by over 20 million users across more than 1.4 billion sessions.

Data released by Flurry in July indicated that more than 65 per cent of revenue from the Top 100 apps in the App Store is generated by freemium games. The company also placed the average consumer spend on freemium games at $14.

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Latest comments (2)

Nick McCrea Gentleman, Pocket Starship7 years ago
Older people have more money and less time. Who knew?

Though it does make explicit the idea that freemium is catching on partly because gaming demographics are changing, and as the graph shows, people in their late 20s and early thirties (who often have massive demands on their time) are willing to directly exchange money for time-saving in games.

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Curt Sampson Sofware Developer 7 years ago
For all we know, the same has always been true of non-Fremium games as well. I've probably got seventy or eighty console games for my various consoles lying about the house (my PS3 shelf alone has about 40 games on it), including backlog titles that have yet to be touched. I wouldn't have been like this 20 years ago.
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