Star Trek Online going free to play

Cryptic's new owner Perfect World moving away from subs for Paramount-branded MMO

The Chinese publisher bought Cryptic in May, acquiring the rights to Star Trek Online, Champions Online and the forthcoming Neverwinter from Atari in the process. Champions has already switched to F2P, and STO is now due to follow suit before the end of the year.

"I think free-to-play model [has] a bigger potential in US market and also in China market," reasoned Perfect World chief financial officer Kelvin Lau during an earnings call last week.

Perfect World saw rises in both revenue and profit in its second quarter financials. Total revenue was RMB779.6 million ($120.6m); up from RMB718.5 million in Q1, and RMB 592.5 million ($92.6m) from the same quarter last year.

Net profit also showed significant year-on-year gains, increasing from RMB196.6 million ($30.7m) in Q2 2010 to RMB316.6 million ($49.0m) this year.

The publisher's efforts primarily stem from the Far Eastern market, but the Cryptic acquisition marks a concerted effort to crack the West. "It will help us grow in the US and the Europe," said Perfect World chairman Michael Chi, "and further strengthen our R&D and operations around the world."

Related stories

Perfect World lays off less than 30 staff

Community management teams trimmed, but MMO publisher stresses development remains unaffected

By James Batchelor

Turtle Rock: AAA boxed product "not a welcome home" for indies

Left 4 Dead studio working on new co-op IP; GM Steve Goldstein explains his studio's approach and why it's teamed with Perfect World

By James Brightman

Latest comments (3)

Christopher Hennen Designer 6 years ago
Yes, Chinese publisher. Perfect World owns Cryptic now.
0Sign inorRegisterto rate and reply
Terence Gage Freelance writer 6 years ago
I think Andrew was referring to the odd way in which this article begins. It opens with the phrase 'The Chinese publisher' but then doesn't make clear who it's talking about until the second paragraph.
0Sign inorRegisterto rate and reply
Jason Bates Director of P.R. and Marketing, RedLynx Ltd6 years ago
Because the strapline on the previous page didn't get carried over to the article:

"Cryptic's new owner Perfect World moving away from subs for Paramount-branded MMO"
0Sign inorRegisterto rate and reply

Sign in to contribute

Need an account? Register now.