Used 3DS sales rocket in Japan

Second hand retailers see sales double since price drop announcement

Tumbling sales of the Nintendo 3DS in Japan have been shadowed by a surge in demand on the second hand market.

Andriasang reports that used sales of the device have doubled since the announcement of the price drop, which comes into effect this Friday.

According to Media Crate, Japanese retailers reacted quickly to the news, lowering the average price of ¥23,000 (£179/$295) by an average of ¥4,000 (£31/$51). Nikkei cited one retailer, Book Off, as selling the device at ¥14,000 (£109/$179), just under the new price of ¥15,000 (£117/$192) set by Nintendo.

Media Create posits that the surge in demand was partially caused by the Ambassador Programme, which rewards all 3DS owners with 20 free Virtual Console games.

During the week of July 25 to July 31, the 3DS sold 16,415 units at normal retail - half of the previous week's total - with 85 percent of those sales occurring before the price-drop announcement.

The new retail price for the 3DS will be $179.99 in the US. So far, no official price has been set for the UK and Europe.

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Latest comments (6)

Peter Paninar Artist 8 years ago
lol this is ridiculous, are people they really that much interested in all those old (2d) games that you can play almost anywhere else (on emulator) than on 3ds with smallish screen with 400(320)x240 resolution and crappy speakers? :-) I don't get it... buing a 3d capable system to play old mario or zelda from nes era, heh
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Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.8 years ago
Peter, not everyone believes in stealing games. Using an emulator on a title that is still for sale by a the copyright holder is technically theft.
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Curt Sampson Sofware Developer 8 years ago
I wonder what the return rate is on 3DSs bought before the announcement? An anecdote from

For those out there, if any, who have recently bought a 3DS for the full price and are pissed. Be sure to try and take it back to where you bought it from and get your money back. Even if it has been a while now....My [Japanese] sister in-law bought a 3DS at launch and luckily still had the receipt. After going back to Yamada and throwing a fit, she got her money back.
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Curt Sampson Sofware Developer 8 years ago
I also wonder: if you buy a 3DS, register for the e-shop, return it, and then buy a new one later at the reduced price, do you get the free games because you registered for the e-shop before the 12th?

(GI staff: comment editing is broken again.)
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Peter Paninar Artist 8 years ago
Jimmy: It's not stealing if you still own the original cartridge of the game...

still I would be more interested if they would offer something more 3d on the 3d capable system as a thank you for buying our overpriced system than 10 gameboy and 10 nes games... 1x 3ds game download for example or something similar
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Andrew Goodchild Studying development, Train2Game8 years ago
@Curt. If it's like the Wii, shop accounts are tied to one machine, unlike MS or Sony they offer no way of transferring purchases so far. So I'd guess the games would be unlocked for the machine you originally bought only.
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