360 sales up 45%, 14 million units shipped

Revenue for Microsoft's Entertainment And Devices Division grows by 30% for Q4

Microsoft's financial reports for its Entertainment and Devices Division show that Xbox 360 revenue grew by 45 per cent for the year, while the device itself shipped 13.7 million units, an increase on 2010's 10.3 million.

Profit from EDD for the quarter was $32 million. The report also noted that the 360 has been the top selling console in the US over the last 12 months.

"EDD revenue increased primarily reflecting higher Xbox 360 platform revenue. Xbox 360 platform revenue grew $2.7 billion or 48 per cent, led by increased volumes of Xbox 360 consoles, sales of Kinect sensors, and higher Xbox Live revenue," said the firm.

The report also showed a 12 per cent ($119 million) rise in research and development costs for the division over the year, due to an expanded team, and an increase in marketing costs of 12 per cent.

Across all divisions Microsoft's sales for the quarter was $17.37 billion, a rise of eight per cent, and a profit of $5.87 billion, a rise of 30 per cent.

Overall Microsoft sales for the entire fiscal year was $69.94 billion, which represented a $23.15 billion profit.

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Latest comments (5)

Must be because of the great exclusive line up this year and next ... Oh wait
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Terence Gage Freelance writer 6 years ago
I imagine most of this profit is from Kinect and increased console sales due to Kinect. They are having a slow year at the moment, but I wonder how that will be reflected in their profit figures in 2012. There seems to be no stopping the 360 at the moment in North America.
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Aodhan O'Donnell6 years ago
Well that's the power of advertising right there, sony seem to be astoundingly indifferent when it comes to advertising their products.
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Mario Gonzalez Music Composer /Audio Engineer, CNG Studios6 years ago
The Kinect is revolutioary. The technology is leaps and bounds beyond anything Nintendo and Playstation have. If you don't understand why, it is because you do not own a XBOX 360 with a Kinect. Owning one is like living in the future.
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Terence Gage Freelance writer 6 years ago
@ Mario - I don't think anyone's questioning the impressive tech in Kinect nor its current or potential capabilities; I think what most people take issue with is its software and Microsoft's general reluctance to support it between its launch and the couple of upcoming games due out soon (i.e. The Gunstringer, Fruit Ninja).
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